Manisa Behera

Growth-oriented marketing professional with 4+ years of experience across GTM execution, campaign planning, and data-driven customer analysis, with hands-on exposure to performance marketing, event-based marketing, and social content. Skilled at translating market and audience insights into acquisition strategy, coordinating cross-functional stakeholders to keep initiatives on track, and using data to continuously identify what's working and iterate.

Investigation Specialist, PQ Ops - Amazon - Bangalore, IN (Remote)

(2026-06)

• Investigated 150+ daily transactions by analyzing velocity patterns, order values, geolocation mismatches, and behavioral red flags, identifying and blocking 42 high-risk cases that prevented significant losses.
• Monitored key risk metrics across 12 categories, detecting emerging abuse patterns that contributed to a 28% reduction in overall fraud rate.
• Authenticated 65 high-risk items weekly using data-driven verification methods, flagging 19 counterfeit products and materially reducing chargeback exposure.
• Analyzed spiking risk patterns through transaction volume trends and behavior profiles, implementing targeted interventions that lowered exposure by 35%.
• Conducted root-cause analysis on recurring incidents by correlating transaction data with process gaps, partnering with Risk and Operations to deploy preventive measures that cut repeat incidents by 41%.

Investigation Specialist (Senior Associate) - Amazon - Bangalore, IN (Remote)

(2025-12 - 2026-05)

• Investigated 500+ high-risk transactions monthly, identifying policy violations and behavioral patterns that contributed to a 20% reduction in operational risk exposure.
• Analyzed complex transaction and account data to uncover irregular activity, enabling timely action while maintaining a 98% investigation accuracy rate.
• Collaborated with cross-functional teams to resolve escalated cases, reducing case resolution turnaround time by 25% while ensuring policy compliance.
• Documented and presented investigation findings and recommendations that improved overall case-handling efficiency by 15%.
• Managed a high-volume investigation queue while achieving 100% adherence to service-level agreements and performance targets.

Digital Marketing - LeadStrategus - Bengaluru, Karnataka, India

(2025-07 - 2025-10)

• Drove GTM, ABM, and event-based marketing initiatives for enterprise clients including Goavega and Sharp, owning positioning, messaging, and launch execution that scaled audience engagement and lead generation.
• Built and executed integrated digital campaigns end-to-end, monitoring performance data and iterating on strategy to optimize the customer journey and conversion outcomes.
• Conducted market research, customer segmentation, and competitive benchmarking to inform data-driven acquisition and content strategies.
• Coordinated cross-functional and client stakeholders to ensure timely, aligned execution of GTM and communication initiatives.
• Managed creative and advertising agency execution for enterprise client Goavega across event-based marketing initiatives (AI4 2025, Cypher 2025), ensuring on-brand, on-time delivery.
• Created social-first and UGC-style content, including Canva-designed infographics for Instagram and LinkedIn, to drive audience engagement for client accounts.

Associate Analyst – Research & Marketing - Global Data Plc - Hyderabad, IN

(2019-06 - 2021-02)

• Conducted comprehensive market and competitor research across multiple industry segments, delivering insights that contributed to a 15% improvement in campaign effectiveness.
• Analyzed consumer behavior and market trends using primary and secondary research, producing insight-driven reports that helped identify 10+ new growth opportunities.
• Conducted primary and secondary research across 40+ projects using news, reports, and social platforms, enhancing report depth by 30%.
• Analyzed large datasets across multiple projects using varied methodologies, improving conclusion accuracy by 28%.
• Presented research findings to 12 clients through clear reports, achieving a 4.8/5 average satisfaction score.
• Managed and mentored new team members on live projects, guiding research methodology and onboarding to support quality and consistency across deliverables.

Advanced Certificate - Digital Communication & Marketing - Mudra Institute of Communications, Ahmedabad (2025-10 - 2026-06)

Master of Business Administration - Marketing - Utkal University, Bhubaneswar (2017-06 - 2019-05)