Mathi Vanan

YouTube Channel Manager experienced in end-to-end channel management, YouTube SEO, content strategy, analytics, and performance optimization. Skilled in managing videos, Shorts, Live streams, live demos, and podcasts, with hands-on expertise in OneStream, Restream, and StreamYard.

YouTube Video Marketing Specialist - ZaranTech

(2025-04)

• Manage YouTube channel operations, content planning, SEO, publishing.
• Handle topics, scripts, QC, thumbnails, AI avatars, analytics.
• Manage livestreams, demos, podcasts using specialized streaming tools.
• Contributed to 5.53M views, 510K watch hours, and 51.5K subscribers through end-to-end channel management and content optimization.

Senior Analyst – Video Ops - Dentsu

(2023-01 - 2024-10)

• Managed eight Adobe YouTube channels, ensuring consistent content publishing.
• Planned content calendars, monitored performance, and coordinated video workflows.
• Optimized videos, monitored analytics, and supported channel growth initiatives.

Senior Creative Auditor - Dentsu

(2019-01 - 2023-01)

• Audited creative assets for accuracy, quality, and compliance.
• Reviewed content against brand and sensitivity guidelines.
• Maintained consistent quality across high-volume creative workflows.

Bachelor of Engineering - Computer Science - VV College of Engineering (2013 - 2017)