Category Manager at Unacademy (2025-07 – Present)
Own CAT category P&L (₹20 Cr annual) with consistent monthly target achievement and GTM strategy optimization
- Own CAT category P&L (₹20 Cr annual); consistently exceeded monthly targets, delivering ₹9.3 Cr vs ₹8.4 Cr plan (+10.7%) in last 2 quarters by optimizing pricing, channel mix and funnel execution
- Drove end-to-end GTM and growth strategy by optimizing full-funnel performance, channel mix, pricing experiments, targeting, creatives and performance marketing; increased conversion from 3% to 7% & ROAS by 20% and reduced CAC by 31%
- Strengthened category performance by enhancing digital product quality & SEO, improving discoverability & platform experience
Manager- New Initiatives at Stovekraft Limited (2024-04 – 2024-12)
Product bundling, partner engagement programs, and trade marketing initiatives
- Initiated product combinations & bundling for General Trade, based on past sales data & consumption trends, leading to an increase of ₹27 Cr+ revenue growth in Q3, enhanced product appeal, increased AOV and optimized market penetration
- Boosted revenue by ₹3 Cr+ & distributor ROI through partner engagement program with KPIs like sales, coverage & productivity
- Increased Sell-Through Rate by 12% & retailer engagement in North zone through targeted trade marketing initiatives
- Launched WhatsApp customer support chatbot, drove user adoption to 15k+ in first month through targeted social media posts, newspaper ads & in-store promotions to maximize audience engagement, reduced call center dependency by 50% & costs by 23%
- Introduced and deployed CSAT & partner feedback mechanism to identify improvements and develop partner incentive plans
Customer Relations Associate at IKEA India Private Limited (2020-06 – 2022-06)
B2B Sales and customer relationship management with 200+ clients
- Achieved ₹52 Crore+ in total sales as B2B Sales Consultant by growing and managing a portfolio of 200+ B2B clients with above 80 NPS; conducted refresher training for 40+ employees & senior leadership on sales and consumer insights
- Exceeded monthly sales targets by 9%+ through strategic upselling & cross-selling, generated ₹77 lac+ in additional revenue
- Optimized bundling and promotional strategies, leading to a 40% increase in personalized order requests, AOV growth from ₹1.7 lac to ₹1.8 lac, and a 15% rise in repeat business over 2 years
Growth Marketing Intern at UltraTech Cement (2023-04 – 2023-06)
Market growth strategies and customer awareness for Building Products Division
- Drove up revenue by 3% of the Building Products Division by deploying market growth strategies basis comprehensive market research, designing surveys, interviewing 300+ stakeholders to understand buyer behaviour & analyzing 6,000+ data points
- Enhanced customer awareness by 2X and expanded general trade market penetration through effective branding & promotion
- Proposed growth strategy plan for mobile app 'Utec' including GTM, sales enablement, lead generation and customer engagement
Digital Marketing Intern at Loans4you (2023-08 – 2023-08)
SEO and online credibility improvement
- Improved stagnant search engine ranking and online credibility by increasing domain authority by 60% via driving content creation, link building, on-page SEO, conducting keyword research & targeting for content optimization making it user-friendly & structured
Product Marketing Intern at Ocean Mart (2023-08 – 2023-10)
Ecommerce strategies and customer acquisition
- Increased quarterly sales by 5% by executing targeted ecommerce strategies, cross-channel marketing & customer segmentation
- Worked on target of improving customer acquisition by 10% quarterly through focused campaigning and consumer data research
