Minal Mishra

Strategic sales & marketing professional with 3.5+ years of experience specializing in B2B sales, Customer Success, GTM strategy, CRM and revenue growth. Experienced in driving business performance through market research, pricing, channel strategy, key account management, CRM and cross-functional stakeholder collaboration across consumer and digital businesses. Aspiring to build scalable growth initiatives by combining data-driven insights with strong relationship management to deliver sustainable business impact.

Category Manager at Unacademy (2025-07 – Present)

Own CAT category P&L (₹20 Cr annual) with consistent monthly target achievement and GTM strategy optimization

• Own CAT category P&L (₹20 Cr annual); consistently exceeded monthly targets, delivering ₹9.3 Cr vs ₹8.4 Cr plan (+10.7%) in last 2 quarters by optimizing pricing, channel mix and funnel execution
• Drove end-to-end GTM and growth strategy by optimizing full-funnel performance, channel mix, pricing experiments, targeting, creatives and performance marketing; increased conversion from 3% to 7% & ROAS by 20% and reduced CAC by 31%
• Strengthened category performance by enhancing digital product quality & SEO, improving discoverability & platform experience

Manager- New Initiatives at Stovekraft Limited (2024-04 – 2024-12)

Product bundling, partner engagement programs, and trade marketing initiatives

• Initiated product combinations & bundling for General Trade, based on past sales data & consumption trends, leading to an increase of ₹27 Cr+ revenue growth in Q3, enhanced product appeal, increased AOV and optimized market penetration
• Boosted revenue by ₹3 Cr+ & distributor ROI through partner engagement program with KPIs like sales, coverage & productivity
• Increased Sell-Through Rate by 12% & retailer engagement in North zone through targeted trade marketing initiatives
• Launched WhatsApp customer support chatbot, drove user adoption to 15k+ in first month through targeted social media posts, newspaper ads & in-store promotions to maximize audience engagement, reduced call center dependency by 50% & costs by 23%
• Introduced and deployed CSAT & partner feedback mechanism to identify improvements and develop partner incentive plans

Customer Relations Associate at IKEA India Private Limited (2020-06 – 2022-06)

B2B Sales and customer relationship management with 200+ clients

• Achieved ₹52 Crore+ in total sales as B2B Sales Consultant by growing and managing a portfolio of 200+ B2B clients with above 80 NPS; conducted refresher training for 40+ employees & senior leadership on sales and consumer insights
• Exceeded monthly sales targets by 9%+ through strategic upselling & cross-selling, generated ₹77 lac+ in additional revenue
• Optimized bundling and promotional strategies, leading to a 40% increase in personalized order requests, AOV growth from ₹1.7 lac to ₹1.8 lac, and a 15% rise in repeat business over 2 years

Growth Marketing Intern at UltraTech Cement (2023-04 – 2023-06)

Market growth strategies and customer awareness for Building Products Division

• Drove up revenue by 3% of the Building Products Division by deploying market growth strategies basis comprehensive market research, designing surveys, interviewing 300+ stakeholders to understand buyer behaviour & analyzing 6,000+ data points
• Enhanced customer awareness by 2X and expanded general trade market penetration through effective branding & promotion
• Proposed growth strategy plan for mobile app 'Utec' including GTM, sales enablement, lead generation and customer engagement

Digital Marketing Intern at Loans4you (2023-08 – 2023-08)

SEO and online credibility improvement

• Improved stagnant search engine ranking and online credibility by increasing domain authority by 60% via driving content creation, link building, on-page SEO, conducting keyword research & targeting for content optimization making it user-friendly & structured

Product Marketing Intern at Ocean Mart (2023-08 – 2023-10)

Ecommerce strategies and customer acquisition

• Increased quarterly sales by 5% by executing targeted ecommerce strategies, cross-channel marketing & customer segmentation
• Worked on target of improving customer acquisition by 10% quarterly through focused campaigning and consumer data research

MBA in Marketing, Information Technology & Analytics – Indian Institute of Management, Tiruchirappalli (2022 – 2024)

Bachelors in Management Studies in Management Studies – R.J. College of Arts, Science & Commerce (2015 – 2019)