Nayan S

Results-driven Marketing Leader with 10+ years of experience in direct marketing content operations within regulated environments, specifically healthtech. Expert in orchestrating 1:1 communications (email, SMS, direct mail), AI-enabled workflows, and ensuring audit-ready compliance (HIPAA, CAN-SPAM, ADA). Proven ability to manage full-funnel lead generation, optimize channel performance, and collaborate with cross-functional teams to deliver measurable business outcomes.

Marketing Manager (Digital, PR & Inside Sales Leadership) at BPL Medical Technologies (2019-12 – Present)

• Orchestrated 1:1 communication strategies (email, WhatsApp/SMS) for Diagnostic Cardiac & Critical Care portfolios, ensuring brand-safe messaging and compliance in regulated healthtech.
• Designed and managed lead generation workflows for inside sales, including audience selection and personalization rules, contributing to ₹15 Cr+ in business revenue (FY 24-25).
• Supported AI-driven campaign optimization and content creation, integrating human-in-the-loop review for accuracy and brand adherence across digital channels.
• Implemented targeted email marketing campaigns resulting in a 15% boost in website traffic and 20% improvement in customer retention via WhatsApp marketing.
• Developed sales enablement materials and managed digital assets, ensuring clear version control and brand consistency.
• Partnered with clinical specialists and legal teams to translate complex product features into value propositions and secured 22 trademarks.

Senior Executive – Marcom at CoreEL Technologies (2017-04 – 2019-12)

• Managed marketing communications across Additive Manufacturing, Defence, Academic, and CAD/CAM verticals, ensuring global brand consistency.
• Executed trade shows and industry seminars that generated a $2M+ qualified pipeline, demonstrating strong project management and event orchestration skills.

Senior Executive – Digital Marketing & Branding at Sparsh Hospital (2015-10 – 2017-04)

• Managed digital properties and ran seasonal campaigns across India, Nigeria, and UAE in a regulated healthcare environment.
• Developed social media strategies that expanded web presence and brand awareness internationally, focusing on audience engagement.

Incubation in Women Startup Programme – GTM & Strategy Wire International – IIM Bangalore (NSRCEL)

MBA in Marketing – Bangalore Institute of Technology (2014)

B.E. in Computer Science Engineering – Nagarjuna College of Engineering (2012)