Santhosh Kumar
Results-driven Sales & Marketing Leader with 17+ years of experience
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About
Results-driven Director-level Sales & Business Development Leader with 17+ years of progressive experience in FMCG, organic foods, and retail. Proven expertise in go-to-market strategy execution, pan-India distribution network creation, key account acquisition, and revenue acceleration across modern trade, general trade, e-commerce, and institutional channels. Demonstrated success launching and scaling FMCG brands, building distributor networks spanning 3500+ retail outlets, and closing strategic partnerships with national retailers and institutional buyers.
Track record of delivering 300%+ sales growth and establishing lasting relationships with wholesalers, distributors, and retail chains nationwide.
Experience
Business Head at Bizedge Rectal (2023-03 – 2025-09)
- Directed pan-India sales and marketing operations across organized retail, general trade, e-commerce, Q-commerce, and CSD channels; managed multi-channel go-to-market execution and strategic account development.
General Manager – Sales at Treta Agro Pvt Ltd (2022-03 – 2023-03)
- Expanded distribution to 3500+ stores and 25+ key clients including Metro Cash & Carry, Spencers, Lulu, Ratnadeep.
- Built partnerships with Amazon, Big Basket, and leading organic shops.
General Manager – Sales & Marketing at Nuetech Solar Systems (2019-07 – 2021-12)
- Closed a national deal with Ultratech Cement (2100 outlets) for solar product distribution.
National Business Manager at Pristine Organics Pvt Ltd (2018-09 – 2019-07)
- Achieved 300% sales growth in 2 quarters, securing Walmart & Metro as strategic clients.
- Strengthened brand presence in 3500+ retail outlets nationwide.
Manager – Sales & Marketing at Aditree Naturals (2017-01 – 2018-07)
- Expanded processed food distribution to 1500+ retail outlets through modern trade and e-commerce channel partnerships with Metro Cash & Carry, HyperCity, and Big Basket.
Various Managerial & Leadership Positions at Multiple Organizations (2004 – 2016)
- Held progressive managerial and leadership roles in sales operations, business development, and channel management across dairy, hospitality, infrastructure, and telecommunications sectors, building foundational expertise in multi-channel strategy and team leadership.
