Neelakandan Nb

Creative Lead & Senior Motion Designer with 14+ years of experience in visual storytelling, animation, and brand communication. Expert in developing and translating ideas into compelling visual narratives, leading end-to-end execution from scripting and storyboarding to high-impact motion design for global brands and SaaS products. Proven ability to define visual direction, deliver high-quality creative under tight timelines, and drive brand consistency across campaigns, product communication, and digital platforms.

Adapts fluidly to evolving tools and technologies, from traditional design workflows to AI-assisted processes, to deliver the best creative outcome for every project.

Senior AFX Artist (Contract) at WPP Production (Hogarth / AVG Graphics) (2025-10 – 2026-04)

• Delivered high-quality motion graphics and animation content for global brands including Mars, Duracell, Emirates, Bayer, Essilor, Nespresso, and Rolex
• Executed end-to-end creative production from storyboard to final output
• Collaborated with global creative teams ensuring brand consistency and high production standards

Lead Designer at Dropthought (DT360 / Bahwan Cybertech) (2024-02 – 2025-10)

• Defined and implemented a marketing-focused visual system, including color, typography, and motion language, adopted across campaigns and product communication
• Translated communication strategies into compelling visual narratives and motion content
• Ensured brand consistency across multiple business verticals and marketing channels
• Streamlined creative workflows, improving efficiency and overall output quality
• Collaborated closely with marketing and content teams to deliver high-impact campaigns

Senior Motion Graphics Designer at Deloitte (2023-02 – 2024-02)

• Created end-to-end motion graphics content from script, storyboard, and animatics to final animation
• Designed educational and explainer videos simplifying complex topics through visual storytelling
• Developed animated infographics and kinetic typography content
• Worked with instructional designers and content teams to ensure clarity and engagement

Senior Video Designer at Freshworks (2020-02 – 2022-12)

• Delivered SaaS product storytelling and marketing content, simplifying complex features into clear visual narratives for customers and stakeholders
• Created explainer videos, campaigns, and leadership communication content including audiograms and internal videos
• Collaborated with product and marketing teams to enhance brand communication and user understanding

Creative Lead at Miles Media (South Asian Digital Media & Entertainment) (2018-11 – 2019-08)

• Managed creative direction for branding, motion graphics, and video production
• Led cross-functional collaboration between design, marketing, and production teams
• Delivered brand-focused visual communication and campaign assets

Motion Graphics Designer / AFX Operator at Williams Lea Tag (Tag Worldwide) (2015-05 – 2017-04)

• Produced motion graphics and versioning content for global brands including DHL, Coca-Cola, Unilever, Reebok, Heineken, H&M, and Magnum
• Created high-quality branded content and corporate showreels

Motion Designer / Animator at Xerago (2012-02 – 2013-01)

• Contributed to concept development, storyboarding, and animation production
• Developed motion graphics and interactive content for digital platforms
• Created company showreel and product-based animation content

Motion Designer / Animator at UF Media Pvt Ltd (Channel UFX) (2009-03 – 2012-02)

• Led concept development, scriptwriting, and storyboarding for animation projects
• Produced motion graphics for broadcast, mobile applications, and digital platforms
• Created channel IDs, event promos, and branding content

3D Animator & Graphic Designer at Fifth Estate, Polimer Media, Wild Box Animations, Chennai Apr 2008 Mar 2009 - Trainee - Graphic Design, Motion Graphics & 3D Animator

• Worked on film teaser projects and advertising campaigns

•Worked on Motion graphics and Editing for film teaser projects and advertising campaigns

•Worked on several Graphic design and visualisation projects.

•Designed 3D assets, environments, and animation sequences using Maya

•Delivered both animation and print design solutions

As Motion Director / Designer / Animator (Freelancing) 2013 –2017

•Provided end-to-end motion design and animation solutions for diverse clients including Credit Saison, DRDO, Arcadio, Agam Clinic, Employee EZ, and Jazz Cinemas — delivering branding, explainer videos, and corporate communication content.

•Delivered global freelance projects across branding, advertising, and corporate communication

•Designed and led end-to-end complete project execution, including scripting, storyboarding, animation, and final delivery for explainer and product communication content for SaaS platforms

•Created channel ID packaging and motion branding for broadcast media platforms

•Delivered immersive VR-based presentation content for international defence events (DRDO)

•Produced global marketing content for leading brands across FMCG, retail, and aviation

Post Graduate Diploma in Animation & New Media – Wigan & Leigh College, Chennai (2005-01 – 2007-01)

Bachelor's Degree in Electronic Science – University of Madras (2002-01 – 2005-01)