Neeraj Lamba
Senior Marketing Manager
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About
Senior Business Development professional with over 14 years of experience in Power Transmission, GIS substations, AIS Substation, Mobile Substation, Renewable Energy, , EPC, BESS and utility sectors. Proven track record in identifying and building new markets, building strategic customer relationships within India and International players, managing tendering and bid processes, and coordinating techno-commercial proposals. Experienced in handling large-scale domestic and international projects, leading RFQ-to-order cycles, and negotiating commercial terms with EPCs, utilities and developers.
Strong expertise in market research, proposal strategy, and cross-functional coordination to secure long-term business opportunities.
Experience
Senior Marketing Manager - Vikram India Limited
(2026-07)
- Developed business opportunities through strategic meetings with leading EPC companies and prospective customers across India.
- Promote and introduce company product portfolio with focus on Module Mounting Structures (MMS) and Transmission Line Towers.
- Engaged EPCs, developers, and customers to identify upcoming projects and secure RFQs for MMS and Transmission Line Tower requirements.
- Coordinate with production and engineering teams for technical evaluation of RFQs to prepare compliant and competitive quotations.
- Manage the complete RFQ-to-quotation process ensuring timely submission of offers and participate in reverse auctions and e-bidding processes.
- Conduct commercial discussions and negotiations with clients to finalize competitive quotations and support order closure.
- Coordinate exhibition activities including design, stall planning, fabrication and branding for Renewable Energy India (REI) Exhibition.
- Maintain strong relationships with EPC companies, customers, vendors, and industry stakeholders to develop long-term business opportunities.
Senior Marketing Manager - PINGGAO Group Power India Pvt. Ltd.
(2019-12 - 2026-07)
Serve as the Project Manager overseeing a diverse range of projects both domestically and internationally, including significant undertakings such as the
- 132 kV GIS Shatt Al Basra Substation in Iraq,
- 132 kV GIS substation project (5 GISS/s) in Suriname, and
- 400kV Shohnak GIS project in Iran,
- 66 kV GIS S/s in Dominica Geothermal Risk Mitigation Project II in Dominica,
- 420 kV GIS & GIB system for 500 MW Chitradvathi PSP from Adani Group, India),
- 220/66/33/11 kV, 400kV GIS Switchyard package for PSS Khavda from Adani Group, India,
- 220 kV GIS SS package for MUL-CZC Substation, from Adani Group, India and many more.
- Conduct regular visits and maintain communication with officials from various government utilities and private EPC firms across India and abroad to explore current and prospective business opportunities in both local and international markets.
- Gather advanced tender information from government representatives and private sector stakeholders to stay informed about upcoming projects and bidding opportunities.
- Thoroughly analyze tender documents and create comprehensive synopses to facilitate understanding and strategic planning for bids.
- Develop detailed bid plans and proposal strategies, while also assisting in the incorporation of updates, clarifications, and additional information into proposals.
- Oversee the entire bid process, ensuring that all documentation is reviewed, revised, and compiled into a cohesive bid submission that meets established deadlines.
- Collaborate with the Sales team to comprehend the winning strategy, identify potential challenges, and drive the execution of effective strategies to secure contracts.
- Organize and lead various project-related meetings, including negotiation sessions, kickoff meetings, and review discussions to ensure alignment and progress.
- Engage with officials from government and private companies to facilitate the timely release of payments for completed projects, ensuring financial stability and project continuity.
- Completed vendor registration for various utilities to establish business partnerships.
- Successfully Identified, Researched and capitalized on new market opportunities in countries India, Turkey, Iran, Iraq, Nigeria, Suriname, Guyana, Dominca, Tunisia, Nepal & Cambodia etc, resulting in an increase in customer acquisitions.
- Successfully participated in various Tenders / Projects floated by National, International and Private Utilities for GIS Substations and Battery Energy Storage Systems (BESS).
- Negotiated and secured partnerships with industry-leading clients, directly contributing to successful project acquisitions for GIS systems ranging from 66 kV to 400 kV.
- Built and maintained relationships with key stakeholders to ensure customer satisfaction and loyalty.
- Established and maintained strong relationships with international and domestic clients, including KAR Group (Turkey & Iraq), Generis Enerjie (Turkey), Petro Foulad (Iran), Mapana Group (Iran), and Nepal Electricity Authority.
- Engaged with major Indian clients such as Power Grid Corporation of India Ltd., Tamil Nadu Electricity Board, MSETCL, GETCO, Adani Group, KEC Group, G.E, KIPL, L&T, Greenko, Stelmec, Sterlite, Techno, SMS India, and Amara Raja.
- Facilitated effective communication and collaboration to support client needs and project success across multiple regions.
Senior Manager - R.S. Infra Projects Pvt. Ltd.
(2019-09 - 2019-12)
- Managed tender preparation and bid management for government tenders including Prasar Bharti radio tower erections.
- Prepared bid documents, coordinated stakeholders, and led the bid submission process ensuring deadlines were met.
- Obtained drawing approvals from UPP TCL for tower designs facilitating qualification for key tenders.
- Won multiple tenders including Prasar Bharti tenders valued cumulatively over INR 2 crores.
- Participated in international tower erection tenders for Thailand State Utility.
Senior Engineer - Sun Overseas Pvt. Ltd.
(2017-02 - 2019-09)
- Participated in government tenders for GIS substations and OPGW cable projects, managing bids across voltage levels from 132 kV to 765 kV.
- Successfully managed to win multiple tenders with voltage levels ranging from 132 kV to 765 kV GIS Substation.
- Generated business exceeding INR 700 Crore within one fiscal year across multiple major projects.
- Managed project acquisition and coordination for large GIS substation packages and long-distance OPGW cable projects.
Assistant Engineer - GRMC Asia Pvt. Ltd.
(2014-09 - 2017-02)
- Explored new project opportunities in infrastructure, utilities and geospatial technologies and prepared feasibility studies and proposals.
- Prepared proposals and feasibility study for operations and maintenance of Nowshera-Sangtuda 500kV HVDC, including project plan modifications and rerouting analysis.
- Represented technical team at government forums to demonstrate LiDAR applications and attended technology conferences related to smart cities and solar power.
Web Development Trainer - Web2Byte Pvt. Ltd.
(2013-06 - 2014-05)
- Developed user interfaces and engaged in web development using HTML and CSS.
- Worked on Articulate software for preparation of interactive learning content.
Graduate Engineer Trainee - BPTP Ltd.
(2011-06 - 2012-03)
- Worked as Graduate Engineer Trainee creating reports (such as ALV Reports) and enhancing data accessibility in SAP ABAP.
Education
B.Tech / B.E. - Electronics And Computer Engineering - Rajasthan University, Jaipur (2009)
12th - English - CBSE
10th - English - CBSE