Head of Brand at HDFC ERGO
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Transformational Marketing Leader | Strategic Brand Architect
With 15+ years of experience, I specialize in driving impactful brand strategies, integrated campaigns, and customer engagement initiatives across B2B and B2C domains. I have a proven track record of reimagining brand identities, managing multimillion-dollar budgets, and delivering measurable business outcomes.
Passionate about marketing innovation, I thrive on creating meaningful brand stories that drive growth and customer loyalty.
Let’s connect to discuss opportunities to build transformative marketing strategies!
I am an experienced brand marketing leader with a proven track record of driving strategic growth and customer engagement through innovative campaigns and brand-building initiatives. At HDFC ERGO, I spearheaded the creation of a groundbreaking app's brand identity, encompassing logo design, tone of voice, and strategic positioning, resulting in over 1 million downloads within its first month. My approach integrates creativity with data-driven insights to craft impactful narratives that resonate with diverse audiences.
At Fullerton India, I led the company’s first comprehensive brand repositioning, redefining its identity to align with evolving customer needs and business objectives. I developed a customer communication framework impacting over 2 million customers, standardized branding across 600+ locations, and executed a nationwide BTL activation program that drove measurable business outcomes. My ability to manage cross-functional collaboration ensured seamless rollouts and brand consistency.
My tenure at IIFL AMC was focused on enhancing the brand's market presence through integrated campaigns and strategic partnerships. I streamlined agency collaborations, optimized resources, and delivered high-impact marketing campaigns for new product launches. These efforts significantly elevated the brand’s visibility and reinforced its competitive position.
At IDFC Bank, I excelled in crafting localized marketing plans and executing BTL activations to drive brand consideration and sales. I successfully managed sponsorship initiatives that expanded the customer base and strengthened brand recall. My focus on resource optimization led to a 20% reduction in media spends, ensuring efficient budget utilization while maintaining high-impact results.
During my time with Hyundai, I contributed to regional marketing strategy, executing campaigns aligned with global standards. By reducing media costs by 30% in under a year and collaborating with global teams, I delivered campaigns that enhanced the brand’s market presence and ensured regional relevance. My role demanded a balance of creativity and operational excellence to achieve both strategic alignment and measurable outcomes.
At Shoppers Stop, I launched the brand in Tier 2 cities, tailoring strategies to local markets and customer behavior. I designed national campaigns that maximized reach through targeted activations and established a loyalty program to strengthen customer engagement and retention. My ability to translate customer insights into actionable strategies delivered long-term brand growth.
Across all roles, I have demonstrated expertise in optimizing multi-crore budgets, fostering cross-functional collaboration, and aligning marketing initiatives with overarching business goals. With a passion for creating compelling brand narratives and leveraging strategic marketing, I thrive at the intersection of creativity and business impact. My focus remains on delivering results-driven strategies that resonate with audiences, foster engagement, and drive sustainable growth.
Post Graduate Diploma in Business Management
