Neitu Shukla
Strategic and creative communication leader with over 14 years of experience
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About
Strategic and creative communication leader with over 14 years of experience in content strategy, brand marketing, media planning, and integrated campaign execution. Expertise in managing cross-functional teams and budgets over ₹15 Cr for impactful storytelling across digital, print, television, and on-ground activations. Proven ability to drive audience engagement, brand visibility and mission-aligned communication strategies.
Currently seeking impactful roles as a Communication Manager, PR Manager, or Marketing/Strategy Lead. Open to opportunities in purpose-driven organizations focused on storytelling, outreach, and brand development.
Experience
Creative Head | Art Director – Strategy, Marketing & Communication - SBV Production - Mumbai, India
(2019-03)
- Directed content strategy across TV, digital, and print platforms
- Led a team of 15+ creatives including writers, editors, and designers
- Crafted brand narratives aligned with audience behavior and market insights
- Improved engagement metrics and brand recognition via cohesive storytelling
Media Manager | Client Servicing | Creative Consultant - Infonovia - Mumbai, India
(2018-02 - 2019-03)
- Led 360° campaigns across digital, print, OOH, and internal comms
- Advised on content strategy to improve retention and messaging clarity
- Managed accounts with high expectations for timeliness, innovation, and performance
- Worked closely with analytics and creative teams to align KPIs and media mix
Media Strategist & Content Collaborator - SkyStar Advertising - Mumbai, India
(2015-09 - 2018-01)
- Managed media across 90+ national TV/DTH channels for diverse industries
- Co-developed ad scripts, messaging frameworks, and visual narratives
- Optimized ₹15 Cr+ media budget to increase ROI through data-driven insights
- Secured high-visibility placements and co-marketing opportunities
Senior Artistic Supervisor - KidZania - Mumbai, India
(2013-07 - 2015-09)
- Designed experiential, educational zones for children in a simulated city
- Created 15+ interactive roleplay concepts such as TV studio, advertising firm, newsroom
- Oversaw cross-functional teams and refreshed program modules regularly
Operations Supervisor - Happy Plannet - Mumbai, India
(2011-01 - 2013-06)
- Planned and executed large-scale children's events, school functions, and private celebrations
- Managed client expectations, logistics, and post-event satisfaction surveys
Assistant Choreographer - Dance Plus - Mumbai, India
Assistant Choreographer In Dance Plus Season - 1 and 2
Judge at Horlicks wizkids - Horlicks - Mumbai, India
- Judge, Horlicks Wizkids – Mumbai Edition
Education
Fundamentals of Digital Marketing - Digital Marketing - Google Garage (2019-09 - 2019-09)
PGDM - Marketing - Welingkar Institute of Management (2015-10 - 2017-10)
B.Com - Commerce - VPM's Joshi Bedekar (2011-07 - 2014-06)

