Nitin Cherian

Business Development and Marketing professional with 7+ years of experience in B2B lead generation, marketing operations, and inbound/outbound sales. Experienced in supporting SaaS and technology companies through account-based marketing (ABM), CRM-driven campaigns, and multi-channel prospecting targeting senior decision-makers.

Senior Business Development Executive at ARMIA SYSTEMS INC (2025-04 – Present)

Developed and executed a global outbound sales strategy targeting CXOs in hosting, SaaS, and cloud technology companies. Generated qualified opportunities across Europe, APAC, MENA, and North America.

• Developed and executed a global outbound sales strategy targeting CXOs in hosting, SaaS, and cloud technology companies
• Generated qualified opportunities across Europe, APAC, MENA, and North America through email campaigns, LinkedIn outreach, and cold calling
• Built and managed a structured CRM pipeline, improving deal visibility, forecasting accuracy, and sales team coordination
• Conducted discovery calls with prospects to identify business needs and align solutions with client objectives
• Collaborated with marketing and technical teams to support proposal development and successful client onboarding

Senior Marketing Operations Executive at NEPTIK GLOBAL PRIVATE LIMITED (2024-06 – 2025-03)

Developed and managed end-to-end B2B lead generation campaigns, aligning outreach strategies with client KPIs to improve campaign performance, lead quality, and overall ROI.

• Developed and managed end-to-end B2B lead generation campaigns, aligning outreach strategies with client KPIs to improve campaign performance, lead quality, and overall ROI
• Identified and targeted key decision-makers using platforms such as LinkedIn Sales Navigator, Apollo, and ZoomInfo to support account-based marketing (ABM) initiatives across multiple industries
• Executed multi-channel outreach campaigns and strategic follow-ups to generate qualified leads for client sales teams
• Maintained and managed CRM databases, ensuring accurate lead data, proper segmentation, and seamless handoff of qualified prospects to sales teams
• Collaborated with internal teams and clients to refine targeting strategies, messaging, and campaign execution based on performance insights and feedback

Lead Generation Specialist at UNIQLEADS RESEARCH PRIVATE LIMITED (2018-11 – 2024-06)

Managed end-to-end B2B lead generation campaigns for global clients across HR, IT, and digital transformation sectors. Implemented data-driven campaign strategies to improve lead quality and conversion rates.

• Managed end-to-end B2B lead generation campaigns for global clients across HR, IT, and digital transformation sectors
• Implemented data-driven campaign strategies to improve lead quality and conversion rates
• Collaborated closely with sales teams to ensure seamless lead handoff and effective pipeline development
• Designed and executed targeted lead generation campaigns for technology and HR events across the ANZ/APAC region
• Identified and engaged senior decision-makers to increase sponsor engagement and event participation
• Maintained CRM databases and supported marketing automation initiatives to improve campaign tracking and reporting

Bachelor of Technology in Mechanical – Kannur University