Param Davies

Senior Content Strategist and Editorial Lead with 7+ years of experience in building content engines and systems. Seasoned at forming cross-format brand narratives for global and enterprise clients. Proven record of creating high-performing content strategies and proprietary editorial frameworks.

Headed creative direction for video and social production - driving measurable traffic, engagement, and directly doubling revenue outcomes. Directed editorial teams of up to 15, scaled organic traffic by 3x, and led AI-native content and social systems for a fast-growing content and automation consultancy.

Senior Editor | Lead Content Strategist at Not Your Idea (NYI) (2026-03 – Present)

• Owned end-to-end content production across social media, blog, and client deliverables.
• Led creative direction for the company’s video and social output, including scripting Reels, ads, and creatives. Directing video shoots for the company’s initiatives
• Created and managed content calendars for the company’s different offerings and services
• Ideated, executed, and piloted the entire content strategy and operations for NYI’s AI services vertical
• Built and run NYI’s social content engine - spanning strategy, writing, editing, and production for the company’s internal operations and client deliverables
• Led landing page positioning and copy for NYI’s landing page - translating AI services offering into segment-specific messaging for CXOs, brand executives, and business owners
• Supervised on-page SEO and B2B copywriting for several clients - managing content for the sites as per the client’s requirements
• Headed content creation and execution for the site rehaul of the Villoo Poonawalla Foundation
• Managed content requirements for enterprise clients like Poonawalla Fincorp - delivered up to 80 SEO- & AEO-optimized content deliverables monthly
• Crafted executive-voice and thought-leadership copy for the company’s co-founders on LinkedIn and maintained brand-consistent tone across all published content

Senior Writer, Editor & Managing Editor at Freelance & Contract Editorial (2021-01 – Present)

Multi-vertical freelance/contract engagements across entertainment, automotive, motorsports, travel, sports, media, and more - several roles held concurrently.

Sr. Motorsports Writer at PFSN (2025-03 – 2026-01)

• Produced high-performing NASCAR, IndyCar, and F1 news and features, ranking in the site's top 5% most-read articles
• Created and published 600+ articles that increased website traffic by 45% and motorsports readership by 70%
• Rejigged PFSN’s blog with new features, opinion pieces, and race analysis, lifting engagement 200% within 5 months

Sr. Writer at SlashGear (Static Media) (2024-10 – 2025-01)

• Crafted in-depth explainers and automotive insights that ranked among the site's top 5% most-read articles
• Simplified complex automotive technology for general readers, improving dwell time and share rates

Sr. Writer and Editor at Total Apex Sports (2024-05 – 2024-08)

• Launched and led the Soccer and Cricket verticals, expanding the site's content footprint into new sports categories
• Produced top-performing features and analyses that drove 40% more traffic and returned readership

Sr. Writer at The Travel (2023-10 – 2024-03)

• Created travel and lifestyle content that consistently featured among the site's most popular articles
• Blended SEO-focused storytelling with destination insight to enhance audience retention and visibility

Managing Editor at TheRichest (2021-09 – 2023-08)

• Directed a 15-member content team, implementing SEO workflows that cut editing time by 30% while maintaining quality
• Designed and launched 4 new content categories, boosting engagement 45% and driving 2M+ additional monthly page views
• Revamped editorial strategy toward SEO-led growth, resulting in a 3x surge in organic traffic and higher ad revenue
• Introduced performance analytics dashboards to track content ROI, enabling data-driven decisions across campaigns

Sr. Writer and Editor at Monza Drive (RMC) (2022-02 – 2022-10)

• Joined as a core editorial team member at launch; produced in-depth automotive features, news, and listicles
• Led a team of five writers, managed the content calendar, and launched two new creative initiatives
• Established the site's authority among the top 150 publications in the niche within six months

Sr. Editor at TheThings (2022-02 – 2022-10)

• Led a team of eight writers; assisted in devising content strategy and monthly content calendars
• Drove the site's credibility among the top 25 players in the business through strong research and fact-checking

Sr. Writer at HotCars (2021-01 – 2022-05)

• Wrote high-performing, research-driven automotive features and news, several reaching the site's top-read articles
• Collaborated with editors and executives to refine content strategy, ensuring quality, accuracy, and engagement

Editorial Intern at Leadstart Publishing House (2019-06 – 2019-08)

Bachelor of Technology – K. J. Somaiya College of Engineering (2021-06)