Pearl Sharma

Result-oriented Digital Marketing Executive with a proven track record of driving online growth and brand visibility. Skilled in SEO, performance marketing, and cross-platform campaign execution. Seeking a dynamic marketing role to leverage strategic expertise and deliver measurable digital impact.

Digital Marketing Executive at Paradise Mind Ltd. & Ezeebiz (2023-10 – Present)

• Delivered actionable market insights that increased campaign effectiveness by 10% and improved ROI by 15%.
• Planned and optimized LinkedIn & Meta ads to reach target audiences and generate leads
• Created SEO-driven website content, blogs, newsletters, and magazine articles to attract, engage, and retain audiences
• Developed and executed social media content strategies, increasing followers by 40% and engagement by 25%
• Conducted social media analysis, to improve engagement by 20% and reduce content creation time by 15%
• Executed targeted email marketing campaigns using Mailchimp for audience growth and retention
• Managed Zoho CRM to boost lead conversion by 30% through personalized outreach and follow-ups

Digital Marketing Executive at Distance Pathshala (2023-05 – 2023-09)

• Optimized website performance through On-Page SEO and created contextual backlinks through Off-Page activities
• Conducted in-depth keyword and topic analysis for 50+ web pages and blog posts, identifying high-value search terms
• Developed strategic roadmaps for SEO and social media marketing to align with business goals
• Amplified social media engagement by 180%, increasing leads by 10%.
• Improved site usability by 80%, reducing bounce rates by 35%.
• Supervised a cross-functional team of 4, achieving a 60% rise in output through workflows & mentorship
• Contributed to the development and execution of marketing campaigns to support brand growth & lead generation

SEO Executive at Gigde Global Pvt Ltd (2022-03 – 2023-04)

• Executed end-to-end SEO strategies (On-Page, Off-Page, and Local) to enhance search engine visibility and regional discoverability
• Conducted in-depth keyword and topic research to support high-ranking blogs and web content
• Optimized and updated client websites through data-driven SEO workflows, improving overall ranking performance
• Performed technical site audits to identify and resolve SEO issues, boosting crawlability and relevance

Bachelor of Arts (BA Program) in Entrepreneurship Small Business & Mathematics –

Kalindi College, Delhi University (2019-05 – 2022-06)

Class XII – Lovely Public Sr. Secondary School (2016-04 – 2019-03)

Class X – Lovely Public Sr. Secondary School (2016-04 – 2019-03)