Raj Keshri
Business Development Officer | Sales & Distribution Management | MIS Reporting
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About
Business Development Officer with proven experience in sales operations, territory and distributor management, retail sales, field sales, and business development across modern trade and general trade channels. Demonstrated ability to lead and manage sales teams, drive business growth, and consistently achieve sales targets. Skilled in tracking target vs achievement, KPI monitoring, and preparing MS Excel-based MIS reports and performance trackers for management review.
Experienced in building strong channel partner relationships, coordinating with internal teams, and maintaining process discipline to support business operations and decision-making. Strong communication and leadership skills with a track record of consistent performance and promotion based on results.
Experience
Business Development Officer (BDO) - Hamilton Science Private Limited (HSPL) - Patna, Bihar
(2021-09)
- Promoted from Territory Sales Incharge (TSI) to Business Development Officer (BDO) based on consistent performance against sales targets
- Monitored sales performance daily and defined action plans against KPIs to close gaps versus target
- Tracked target vs achievement on a daily and monthly basis and prepared MS Excel-based MIS reports and performance trackers for leadership review
- Managed day-to-day business operations and led the distributor and retailer network to drive retail sales across the assigned territory
- Analyzed territory-wise sales trends to identify improvement opportunities during market visits
- Coordinated with internal teams to resolve operational issues and improve reporting accuracy
- Managed and led a field sales team, driving retail sales performance across modern trade and general trade channels
- Managed modern trade store operations including merchandising, stock availability, and in-store visibility to drive sales
Promotion Department - PIDILITE Industries Ltd. - Patna, Bihar
(2019-08 - 2020-03)
- Executed product promotion and brand activation campaigns, tracking visibility and availability data across territory
- Coordinated with retailers and distributors, supporting the sales team in achieving promotional targets
- Built strong customer relationships and reported field activity outcomes to management
Education
Master's - Computer Science - Kalinga University, Chhattisgarh (2022-07 - 2024-06)
Master’s - Commerce - IGNOU, Patna, Bihar (2019-06 - 2021-06)
Bachelor of Commerce - Patna University, Bihar (2016-05 - 2019-03)
Higher Secondary (Class XII) - Magadh University, Bihar (2014-05 - 2016-04)