Rajesh Arrora
Business Development, Brand Activation, Trade Marketing, Influencers Marketing, Events, P&L, Forecasting, Channel Expansion, Team Development, Budgets.
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About
Dynamic leader with over 25 years of experience specializing in high-impact brand launches and market visibility execution within the Food & Beverages, Alcobev, and FMCG sectors. Currently leading Business Development and Partnerships at Catwalk Botanics where recent milestones include a high-profile brand showcase on Shark Tank India Season 4 (2025).
Experience
Head – Business Development and Partnerships at Catwalk Botanics (2025-01 – Present)
Leading Business Development and Partnerships with focus on launching new product categories and expanding market presence
- Successfully launched a new category of product, Catwalk Non Alcoholic Spirits, by expanding distribution channel to 6 targeted cities
- Onboarded and Partnered 300+ targeted Premium Key Accounts in these cities by giving trials to F&B Directors and GMs
- Successfully conducted training programs for more than 150 Bartenders and Mixologists in different properties across these cities
- Created customized POSM and executed their installation in targeted properties
- Created Customized Menu cards/Tent Card for Premium Customers
- Done more than 10 Bar Takeovers in different Properties
- Participated in 24 Sunday Brunches for increasing consumer awareness and brand trials
- Partnered with 34 Food Bloggers and Influencers for Social Media activations
National Sales Head at Fultariya Beverages (2023-02 – 2024-12)
Led pan India launch of BLND Blending Water for Spirits and BLND Tonic Water with strategic expansion of distribution network
- Successfully launched BLND Blending Water for Spirits and BLND Tonic Water pan India by strategically expanding the network of 10 Super Stockiest and 31 Distributors
- Hired and Trained 10 ASMs, 31 Sales Executives, 10 Key Account Executives and 20 Brand promoters for in store activations in 10 targeted states within 2 months prior to launch
- Escalated the business from INR 0 to 80 lacs per month with in initial 3 months of the brand launch by partnering with Liquor Store Chains in different States
- Participated in Prowine at Mumbai, Brews & Spirits at Bengaluru, Vinexpo at Mumbai, Uppercrust Show at Mumbai
- Successfully collaborated with the India's biggest liquor company for consumer promo with our brand
Sales Head at SR Foods, Noida (Franchise of Aujan Coca Cola Beverages Company) (2020-05 – 2023-05)
Managed sales operations and distribution network expansion during and post Covid period
- Appointed 17 Channel partners during Covid Lockdown by connecting them on social media
- Successfully expanded the Distribution network from 6 cities to 27 cities post Covid unlocking
- Achieved 400% volume growth YOY in 2021 before 2nd Covid Lockdown
- Collaborated with 34 Cloud/Kitchens 3 National Biryani Chains
- Activated 41 MT Chain Outlets Pan India
Regional Sales Manager at Coolberg Beverages (2018-03 – 2020-04)
ASM at Pune at Carlsberg India (2011-03 – 2014-12)
State Head at Carlsberg India (2015-01 – 2016-12)
Regional Sales Development Manager for West at Carlsberg India (2017-01 – 2018-01)
ASM at Idea Cellular (2008-07 – 2011-02)
ASM at Hindustan Coca Cola Beverages (2006-01 – 2008-06)
Sr TSO at Cavinkare Pvt Ltd (2000-10 – 2005-12)
Education
MBA in Marketing – IMR, Jalgaon, North Maharashtra University (1999)
BSc – Devi Ahilya University, Indore (1997)
Schooling – Kendriya Vidyalaya, Nepanagar (MP) (1994)
