Srinivasan E

To secure a challenging role in programmatic advertising where I can leverage my technical expertise, leadership skills, and analytical abilities to drive strategic growth and deliver measurable results.

Team Lead - Programmatic - Wildnet Technologies - Noida

(2022-05)

• Led end-to-end programmatic advertising campaigns across display, mobile, video, and YouTube.
• Managed RTB and programmatically traded campaigns, ensuring pacing, reach, and KPI alignment.
• Delivered weekly campaign insights to clients via reports and presentations.
• Supervised on-shore and off-shore teams, providing support and workload management.
• Implemented QA processes to ensure compliance with creative and technical guidelines.
• Enhanced campaign strategies using analytics to improve ROI and client performance.
• Collaborated with designers, developers, and analysts to execute effective campaigns.

Ad Trafficker - Bizdata Technologies Pvt. Ltd.

(2018-12 - 2022-05)

• Set up campaigns in DV360 (CPM, CPC, CPCV, CPA) as per IO orders.
• Created ad tags and trackers in CM360 and Nielsen platforms.
• Implemented tracking codes and maintained QA for all ads.
• Monitored campaign delivery, prepared discrepancy reports, and optimized performance.
• Provided live environment screenshots and trafficking documentation for client validation.

Bachelor of Electronics and Communication Engineering - Electronics and Communication Engineering (ECE) - Saveetha University

Higher Secondary - S.S.V. Higher Secondary School

SSLC - S.S.V. Higher Secondary School