Rama Neralla
Results-driven real estate sales and presales professional with over 10 years of experience
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About
Results-driven real estate sales and presales professional with over 10 years of experience in residential real estate sales, customer relationship management, lead conversion, and channel partner coordination across leading developers in Pune. Strong expertise in handling digital and portal leads, conducting site visit coordination, nurturing customer relationships, and driving enquiry-to-booking conversions. Skilled in maintaining high-quality client interactions, managing sales pipelines, and supporting project sales through proactive communication and follow-up strategies.
Experience
Channel Sales Executive / Assistant Manager – Presales - A ADVANI REALTY - Pune, India
(2021-10)
- Managing presales operations and customer enquiries for residential real estate projects.
- Handling inbound leads from Facebook, WhatsApp, websites, hoardings, and digital campaigns.
- Coordinating client appointments and project site visits with customers and channel partners.
- Source, onboard, and manage Channel Partners to generate consistent site visits.
- Coordinate with Channel Partners via calls and meetings for lead generation.
- Visit Channel Partner offices to build and maintain strong relationships and brief about the project.
Senior Representative - CONCENTRIX - Pune, India
(2021-01 - 2021-08)
- Handled customer service operations while maintaining high-quality communication standards.
- Resolved customer concerns effectively through structured follow-up and issue handling.
- Supported operational efficiency and customer satisfaction goals.
Sales & Presales Executive - MONT VERT HOMES - Pune, India
(2020-02 - 2020-12)
- Managed customer enquiries and coordinated appointments for site visits and project presentations.
- Handled digital and portal leads through Facebook, WhatsApp, websites, and property portals.
- Maintained client engagement through regular follow-ups and relationship management.
- Handled Walkin Clients and Channel Partners at site and brief about the project.
Senior Executive – Presales - VTP REALTY - Pune, India
(2016-04 - 2019-12)
- Conducted 80–100 outbound calls daily for customer engagement and lead generation.
- Scheduled client meetings and coordinated project site visits.
- Handled digital and portal-generated enquiries for residential projects.
- Maintained detailed customer records and reporting using Microsoft Excel.
- Contributed towards improving booking conversions through consistent follow-up.
Presales Executive - TBSS – Tata Housing & Panchshil Realty - Pune, India
(2014-10 - 2016-03)
- Conducted cold calling and lead generation activities for residential real estate projects.
- Managed 90–100 customer calls daily while maintaining quality communication standards.
- Handled customer follow-ups, appointments, and project site visit coordination.
- Supported sales operations through lead management and data maintenance.
Education
Bachelor of Engineering - Mechanical Engineering - Indira College of Engineering (2012)
Higher Secondary Education - Science - Nowrosjee Wadia College (2010)

