Rashi Raj

Results-driven Sales Professional with 3+ years of experience across B2B, B2C, and domestic & international markets in EdTech. Expertise in lead-to-paid conversion, sales funnel management, CRM tools (Salesforce, LeadSquared, Superleap), and AI-powered analytics.

Recognized

Top 5 performer, consistently exceeding quotas through data-driven strategies and consultative selling.

Senior Associate - Sales - Cuemath - Gurugram

(2025-03)

• Spearheading business development and marketing for domestic and international operations, driving lead-to-paid conversion through funnel optimization and consultative selling.
• Leveraging AI-powered CRM analytics to identify high-value prospects, personalize outreach, and accelerate lead-to-conversion cycles.
• Ranked in Top 5 more than 7 times, consistently achieving 100% of sales targets through data-driven decision-making and strong quota attainment.
• Optimizing sales pipeline by qualifying high-intent leads and ensuring smooth handover to Business Managers, reducing lead drop-off.
• Building long-term client relationships through proactive support, driving satisfaction, retention, and repeat referrals.

Business Development Associate - Bhanzu - Gurugram

(2024-02 - 2025-03)

• Negotiated contract terms and closed high-value deals across India and Middle East, managing client portfolios spanning 6 countries.
• Utilized AI-driven lead scoring and predictive analytics to prioritize high-intent prospects, improving deal closure efficiency.
• Achieved No.4 SM ranking (June 2024) and consistently placed in Top 10 cohort under BDA BOFU category.

Business Development Associate - Planetspark Pvt Ltd - Gurugram

(2023-04 - 2023-12)

• Drove Account Acquisition & Retention across B2B and B2C verticals, managing end-to-end sales cycles for government and private clients.
• Led data mining initiatives to identify high-potential leads, improving pipeline quality and conversion rates.
• Delivered solution-oriented presentations leveraging project management and client-facing problem-solving skills.

Inside Sales Executive - Socialvibesnexus - Gurugram

(2022-05 - 2023-04)

• Developed sales strategies to penetrate domestic and international B2B markets, targeting SMB clients through email, cold calling, and multi-channel outreach.
• Managed sales pipeline of 100+ leads with timely follow-ups, ensuring consistent progression through the sales funnel.
• Conducted market research using AI-assisted tools to identify trends and inform data-driven sales strategies.

PGDM - Business Administration & Management - GL Bajaj Institute of Management (2020-08 - 2022-09)

BBA - Bachelor of Business Administration - Lucknow University (2016-08 - 2019-12)