User Acquisition Manager
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Managing UA - Gaming
A results-driven User Acquisition and Monetization specialist with over 3 years of experience in the gaming industry, complemented by 2+ years in digital campaign and event management. Proven success in driving mobile game growth through performance marketing, app store optimization, and revenue generation via ad monetization.
Managed UA budgets of $75K–$90K/month across platforms like Google Ads, Meta, Unity, AppLovin, TikTok, and ironSource.
Optimized campaigns for ROAS, CPI, CPE, and LTV while launching and scaling over 150+ games, including global releases.
Spearheaded ASO efforts that boosted organic installs and visibility in app stores.
Collaborated with creative teams daily to develop high-performing ad creatives based on analytics and trends.
Drove $1M+ in ad revenue and scaled monetization from $800 to $70K/month using mediation tools like ironSource and MAX.
Hands-on experience in ad waterfall design, A/B testing, campaign tracking via Adjust, and data analysis with tools like Excel and Google Analytics.
Prior background in event and campaign management at YourStory, working with clients like Netflix and Dell.
I hold a Master of Business Administration (MBA) in Finance and Digital Marketing from Garden City University, completed between 2016 and 2018, with a CGPA of 7.2.
