Ritu Thakur
SEO Team Leader
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About
Result-driven SEO & Digital Marketing Professional with over 5+ years of experience in driving online visibility, organic traffic, and conversions. Adept at formulating and executing SEO strategies, conducting in-depth keyword research, managing technical SEO, and leading high-performing teams. Skilled in YouTube content strategy, voiceover creation, and performance analytics. Passionate about delivering measurable results and staying ahead of digital trends.
Experience
SEO Team Lead - Aesthetics Digital World Pvt. Ltd.
- Leading a team of SEO executives and managing multiple SEO projects.
- Planning and implementing advanced SEO strategies (On-Page, Off-Page, Technical SEO).
- Working on modern search optimization techniques like AEO and GEO to improve search visibility.
- Managing Meta Ads (Facebook & Instagram) and Google Ads campaigns for lead generation and brand awareness.
- Performing website audits using SEMrush, Ahrefs, and Google Search Console.
- Monitoring keyword rankings, organic traffic, and performance metrics.
- Coordinating with content and development teams to implement SEO improvements.
SEO Team Leader - Nextwork Technologies
- Led SEO team and handled multiple client projects.
- Improved organic traffic and search rankings through strategic SEO planning.
- Conducted technical SEO audits and competitor analysis.
- Managed YouTube SEO strategies and Facebook ad campaigns.
- Created monthly SEO reports and performance analysis.
SEO Manager - Young Urban Project
- Developed SEO strategies to improve website visibility and organic growth.
- Performed keyword research, content optimization, and backlink building.
- Worked on website structure and content planning to improve rankings.
- Collaborated with content writers and developers for SEO implementation.
Digital Marketer - Lasany International
- Executed SEO and social media marketing campaigns.
- Managed Facebook Ads campaigns to increase brand engagement.
- Created marketing creatives using Canva.
- Updated website content using WordPress.
SEO Executive - Webincline
- Performed daily keyword tracking and SEO reporting.
- Implemented technical SEO improvements based on audit reports.
- Built high-quality backlinks and improved domain authority.
- Assisted in on-page optimization and content SEO.
Education
Bachelor of Arts (2021)
Diploma in Electronics & Communication Engineering - Electronics & Communication Engineering (2017)
