Rohith Rohith

B.Tech (AI & ML) student with hands-on experience running live Google Ads and Meta Ads campaigns for real businesses, managing close to ~Rs. 1 lakh in ad spend. Seeking a 6-month paid internship in Performance Marketing / Digital Marketing.

Google Ads — Local Service Lead Generation (Cleaning Business #1) at Freelance Client

• Managed ~Rs. 1,00,000 in Search ad spend, generating 650+ clicks at an 8.8% CTR by refining keyword match types and negative keyword lists.
• Ran Maximize Clicks and Target Impression Share bidding strategies to balance visibility with cost efficiency.
• Diagnosed and resolved recurring issues including impression drops, keyword eligibility conflicts and ad visibility gaps.

Google Ads — Local Service Lead Generation (Cleaning Business #2) at Freelance Client

• Built and optimized a Search campaign from scratch, reaching 260 clicks at a 5.8% CTR through iterative keyword and search-term refinement.
• Applied location targeting to focus spend on high-intent local searches.

Google Ads & Meta Ads — Construction Business at Freelance Client

• Ran Meta Ads across Facebook and Instagram, generating 30 message-based conversations through targeted audience campaigns.
• Ran parallel Google Search Ads generating ~120 conversions, managing both platforms simultaneously to compare cost-per-result across channels.
• Communicated directly with the business owner to align campaigns with real sales goals.

Founder — E-Commerce Business at Self-Owned (Present)

• Independently plan, launch and optimize paid ad campaigns with full ownership of budget, targeting and creative decisions.
• Apply the same performance-marketing principles including CTR, CPC and conversion tracking used in client work to a live business.

B.Tech in Computer Science & Engineering (Artificial Intelligence & Machine Learning) – Vardhaman College of Engineering (2023-01 – 2027-12)