Sandhya Baraiya (Sandy)

I convert market trends into scalable growth opportunities across D2C and marketplaces, blending data-driven insights with creative strategy to drive visibility, conversion performance, and sustained brand momentum.

Brand Manager - Hair Drama Co. - Ahmedabad, India

(2025-01)

• End-to-end owner of the BPC Hair segment, leading product development, packaging, sourcing, procurement, and market rollout while driving inventory planning, marketing strategy, and P&L performance.
• Proven Brand Manager with international exposure across WSN projects and UAE market onboarding, enabling strong global execution and compliance readiness.
• Known for integrating product innovation, operational excellence, and commercial growth into a scalable, high-performance engine

Ecommerce Executive - RENEE Cosmetics - Ahmedabad, India

(2023-01 - 2025-12)

• Drove consistent sales growth over 3 years as an E-Commerce Executive by owning the complete product listing lifecycle — barcode creation, catalogue optimization, visual merchandising, and high-impact promotions.
• Optimized performance ads, improved conversion, and maintained positive P&L while managing PO planning, SOH control, and warehouse coordination to ensure strong inventory health and fulfilment accuracy.
• Trained new team members and strengthened execution standards across catalogue hygiene, pricing governance, and campaign operations.

Digital Marketing Executive - Dutch marine Supply - Bhavnagar, India

(2022-01 - 2023-12)

• Hands-on Digital Marketing Executive with experience in executing performance campaigns across marketplace and paid platforms to drive traffic, conversions, and sales.
• Skilled in campaign setup, budget optimization, creative testing, ROAS tracking, and performance reporting, with a strong focus on conversion efficiency and profitable growth.

Social Media Marketing - Weblylo - Mumbai, India

(2020-01 - 2021-12)

• Skilled in driving brand visibility and engagement through strategic content planning, trend-led campaigns, and performance tracking across social platforms.

Search Engine Optimization - Ncrypted Teachnologies - Rajkot, India

(2019-01 - 2019-12)

• Applied SEO tools and digital marketing strategies in real-world projects to drive visibility, traffic, and performance outcomes.

Digital Marketing & Content Writing - Elluminati INC - Rajkot, India

(2018-01 - 2019-12)

• Applied digital marketing learnings to create high-converting product content and brand communication.

Bachelor of Engineering - Computer Science - B.H. Gardi College of Engineering & Technology (2015-01 - 2019-12)