Sanjana Singhal
Sales Analytics & Commercial Operations Manager
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About
Sales Analytics & Commercial Operations professional — 9 years in B2B, 5 years owning analytics, MIS, and commercial operations for SABIC's INS region. Manages a USD 850M+ portfolio, 1 MMT+ annual shipments. Builds executive dashboards that turn data into decisions.
Experience
Sales Analytics & Commercial Operations — INS Region, Agri-Nutrients at SABIC India Pvt. Ltd. (2021-07 – Present)
Own analytics and MIS for the entire INS region — USD 850M+ portfolio, 1 MMT+ shipments, 95+ transactions.
- Build Power BI dashboards (DAX, Power Query, Power Pivot) used company-wide for KPI tracking.
- Deliver executive reports on sales trends and revenue drivers.
- Streamlined Excel and MIS reporting — faster, more accurate.
- Track urea, ammonia, DAP, MAP, NPK, NPS, TGU dynamics for market intelligence.
- Coordinate with sales, supply chain, and finance on tenders and trade execution.
- Manage global trade documentation and international trade events — 100% accuracy.
Operations Analyst at Kaizen Fasteners (2020-02 – 2021-03)
- Redesigned sales workflows — faster order turnaround, higher productivity.
- Built the Excel-based MIS foundation for the SABIC reporting mandate.
Assistant International Business Development Manager at Wireless Federation (2019-11 – 2020-02)
- Managed an international B2B client portfolio.
- Delivered market intelligence for expansion planning.
Business Development & Operations Associate at Noble House Consulting Pvt. Ltd. (2018-09 – 2019-10)
- Owned the B2B sales cycle — lead generation to fulfilment.
- Ran market and competitor analysis for revenue growth.
Marketing & Communication Specialist at Krayman Consultants LLP (2018-01 – 2018-09)
- Executed digital marketing campaigns to drive business development.
CA Article Assistant at AKM Global LLP (2017-01 – 2018-12)
- Supported statutory audits, compliance reviews, and tax filings.
Education
Supply Chain Analytics Professional in Forecasting, Optimization & Analytics – IIT Roorkee (2024-01 – 2025-12)
Power BI Certification in Advanced Data Analysis & Visualization – LEORON Institute, Dubai (2024-01 – 2024-12)
Customer Service Excellence – LEORON Institute, London (2022-01 – 2022-12)
B.Com in Commerce – Maharishi Dayanand University (2011-01 – 2014-12)
