Sanjay Gupta

Brand & Marketing professional with 5+ years of experience in FMCG, specializing in brand strategy, innovation, and consumer-centric marketing. Skilled in developing product mixes, leading cross-functional teams, and managing integrated ATL/BTL campaigns. Strong background in market research, packaging development, and e-commerce growth, with proven ability to partner with agencies and internal stakeholders to deliver impactful innovations.

Passionate about building brands that resonate with consumers and drive sustainable growth.

State Marketing Executive - Parle Agro Pvt. Ltd.

(2025-09)

• Conducted competitor price analysis and market research to support product positioning.
• Executed market surveys and retail audits to track consumer insights and brand performance.
• Prepared monthly stock ageing and inventory health reports.
• Managed POP/POSM planning, allocation, and utilization across territories.
• Executed BTL activations, trade promotions, and retail engagement programs.
• Coordinated new product launches with cross-functional teams and agencies.
• Monitored in-store visibility, POSM deployment, and brand compliance.
• Conducted channel partner audits and depot visits for POSM control.
• Generated SKU-wise sales performance and promotion effectiveness reports.
• Handled vendor and agency management for smooth campaign execution.

Assistant Brand Manager - Vimal Dairy Ltd.

(2024-12 - 2025-05)

• Led development of brand strategies and innovation roadmaps, incorporating consumer insights and competitive research.
• Collaborated with research, advertising, and media agencies to deliver consumer driven campaigns.
• Developed communication mixes and promotional strategies to enhance brand visibility.
• Partnered with cross-functional teams for product positioning, packaging initiatives, and media planning.
• Supported brand growth through ATL/BTL execution and targeted marketing programs.

State Marketing Executive - Parle Agro Pvt. Ltd.

(2022-05 - 2024-12)

• Conducted competitor price analysis and market research to support product positioning.
• Executed market surveys and retail audits to track consumer insights and brand performance.
• Prepared monthly stock ageing and inventory health reports.
• Managed POP/POSM planning, allocation, and utilization across territories.
• Executed BTL activations, trade promotions, and retail engagement programs.
• Coordinated new product launches with cross-functional teams and agencies.
• Monitored in-store visibility, POSM deployment, and brand compliance.
• Conducted channel partner audits and depot visits for POSM control.
• Generated SKU-wise sales performance and promotion effectiveness reports.
• Handled vendor and agency management for smooth campaign execution.

Junior Marketing Executive - Dangeedums Pvt. Ltd.

(2020-01 - 2022-04)

Spearheaded ATL/BTL marketing activations, digital campaigns, and outdoor promotions.

• Expanded online presence via targeted ads (Facebook, Instagram, LinkedIn, YouTube).
• Managed e-commerce onboarding and partnerships across Amazon, Flipkart, Bigbasket, Swiggy, and Zomato.
• Collaborated with product teams to design packaging innovations and ensure consistency across touchpoints.
• Coordinated with creative agencies for campaign content and media placements.

MBA - Marketing - National Institute of Cooperative Management (2019) Gandhinagar

BBA - Shree Brahmanand Institute of Business Administration (2017) Ahmedabad

HSC - Commerce - P.K. Patel & U.D Bhatt Secondary School (2014) Ahmedabad

SSC - Lions Club of Higher Secondary School (2012) Ahmedabad