Sanjay Khadke

Dynamic and results-driven Key Account Manager with over 12 years of professional expertise driving high-value B2B growth and territorial expansion within the industrial sector. Proven track record operating in highly autonomous environments, transforming complex sales cycles into sustainable, long-term revenue streams through robust strategic management, client partnerships, and technical consultative selling. Adept at leading cross-functional alignment, building high-performing sales teams, and consistently exceeding multi-million targets.

Key Account Manager at Karcher Cleaning Systems Pvt. Ltd. (2023-01 – Present)

• Drive direct and channel sales across diverse sectors including Food Processing, Pharma, Steel, Heavy Engineering, Automotive, Chemical, Ports, and Textiles.
• Accountable for generating robust Year-on-Year (YoY) revenue growth while sustaining overall profit margins in close alignment with corporate growth strategies.
• Successfully managed and expanded 7–8 high-profile Global and National Key Accounts, securing an annual baseline generation of INR 20+ Lakhs.
• Multiplied gross revenue from a major Global Key Account fourfold within 3 years by identifying cross-functional sales avenues and providing dedicated technical support.
• Consistently exceeded annual regional sales benchmarks by 25% to 30% YoY.
• Integrated disciplined CRM practices at the ground level, significantly optimizing lead management, prospect pipeline health, time allocation, and systematic follow-ups.
• Lead and mentor the field sales team; synthesize field insights to construct precise market forecasts for executive management.
• Developed a highly productive regional channel ecosystem by partnering with local suppliers, specialized contractors, dealers, and industrial floor experts to penetrate hard-to-reach industrial clusters.
• Coordinated annual trade fair participation alongside the corporate marketing team to build high-intent pipeline leads; conducted live technical demonstrations to reinforce long-term client retention.

Territory Manager at Karcher Cleaning Systems Pvt. Ltd. (2019-01 – 2023-12)

• Established brand presence in previously unpenetrated territories via structured cold-calling campaigns and deliberate utilization of industry contacts.
• Partnered with sister division sales and service groups to surface fresh leads, optimize delivery times, and co-close complex, multi-tiered accounts.
• Utilized CRM systems for data-backed forecasting and prospect mapping, maintaining consistent, quarter-over-quarter revenue progression.
• Expanded the customer ecosystem through aggressive cold outreach, running professional product presentations, and setting up complex technical demonstrations.
• Captured market share from legacy competitors by delivering one-on-one technical product evaluations and clarifying performance ROI benefits directly to stakeholders.

Assistant Manager at Havells India Ltd. (2018-01 – 2019-12)

• Directed primary and secondary sales operations through local dealer/distributor networks, successfully meeting rigid monthly targets.
• Appointed 3 strategic Direct Dealers in the assigned region, directly accelerating localized revenue increments by 15% to 20%.
• Executed field-based technical training and live product applications for distributor sales engineers to guarantee market alignment.
• Formulated and monitored hyper-local marketing activations at core dealer locations, expanding product visibility and maximizing point-of-sale foot traffic.
• Arranged routine collaborative meetups, corporate presentations, and product demonstrations for electricians, channel partners, and building contractors.
• Effectively managed and deployed the channel annual motivation scheme, steering top-performing distributors to claim milestone rewards including 2 Royal Enfield Bullets and 3 Honda Activa vehicles.

Assistant Manager at Godrej & Boyce Manufacturing Co. Ltd. (2017-01 – 2018-12)

• Governed the distribution architecture for primary and secondary operations, consistently fulfilling commercial performance requirements.
• Successfully positioned the core Lock Portfolio across 15–20 new retail outlets within the territory, sparking a 15% structural growth lift.
• Organized comprehensive promotional networks, hospitality events, and product roadshows for key stakeholders, channel partners, carpenters, and regional retailers.

Sr. Business Development Manager at Ceasefire Industries Ltd. (2016-01 – 2017-12)

• Cultivated resilient ties with existing corporate assets by enforcing standard service intervals and proactive site consultation visits.
• Audited existing accounts to uncover hidden applications for specialized fire safety installations, successfully establishing new lines of revenue.
• Exceeded designated sales metrics by 15% to 20% annually, receiving the acclaimed Best Sales Performance Award (2016).
• Grown corporate clientele base exponentially, structuring 8–10 marquee business accounts providing a recurring value of INR 2–3 Lakhs each.
• Trained and mentored all incoming branch personnel; paired up for field-based joint client visits to optimize conversion rates and team target deliveries.

Business Development Manager at Ceasefire Industries Ltd. (2013-01 – 2016-12)

• Identified and qualified new B2B targets using rigorous phone prospecting, local trade networking, and comprehensive online research.
• Acted as the authoritative primary interface between corporate accounts and internal operations, securing high customer satisfaction scores and robust repeat business.
• Designed and conducted structured product demonstrations aligned precisely with identified client risk factors and structural specifications.
• Programmed routine certified Fire Safety training sessions and practical live suppression exercises for new and existing corporate clients.
• Maintained close records of transactional metrics, pipelines, and customer data using institutional CRM frameworks.

Master of Business Administration (MBA) in Marketing – Indira School of Career Studies, Pune (2010-01 – 2012-12)

Bachelor of Commerce (B.Com.) – Udhna Citizen College, Surat (2004-01 – 2007-12)