P&P Head - Utilities & Industries (North) at Exide Industries Ltd. (2007-07 – Present)
Played Various Roles with Growth Path: Assistant Manager – Sales → Deputy Manager – Sales → Manager – Sales → P&P Head – Utilities & Industries (North)
- Expanding Exide's footprint across untapped industrial and utility segments by identifying high-potential regions and verticals, resulting in increased market share across North, South, and East regions.
- Strengthening relationships with central and state utilities, EPCs, and corporate clients to drive repeat business and long-term strategic partnerships.
- Driving revenue growth and margin enhancement by devising pricing strategies, optimizing product mix, and improving commercial terms across multiple regions.
- Facilitating the end-to-end rollout of emerging energy solutions (e.g., hybrid storage and advanced lead-acid systems) by coordinating cross-functional teams from R&D to sales.
- Enhancing tender win rates through proactive bid strategy, competitive analysis, and structured pre-bid engagement with key clients and consultants.
- Mentoring and led regional sales and technical teams, building competencies in project execution, client engagement, and techno-commercial selling.
- Streamlining coordination between sales, manufacturing, and logistics to ensure timely delivery, compliance, and cost-efficient operations for large-scale industrial projects.
- Implementing KPI-driven dashboards and reporting mechanisms to track regional sales performance, project execution status, and market trends for informed decision-making.
- Championing adoption of cutting-edge energy storage and power solutions, creating differentiation in competitive tenders and driving customer preference.
- Partnering with finance, engineering, and operations teams to structure techno-commercial proposals for high-value utility and industrial projects, ensuring feasibility, compliance, and profitability.
- Building and strengthening a network of regional channel partners, enabling broader market access, faster project execution, and increased partner-led sales contribution.
- Acting as the key point of influence with government authorities, utilities, and industry bodies, ensuring alignment with regulatory trends, policy frameworks, and project approvals.
- Advocating adoption of sustainable energy storage solutions and green technologies, positioning the organization as a forward-looking, environmentally responsible partner.
- Delivered ₹120 Cr annual revenue in North region while scaling South and East territories from ₹10–20 Cr, driving consistent regional growth.
- Secured multi-crore projects with UPMRCL, DMRC, PGCIL-ULDC, and RSP-SAIL, positioning Exide as a preferred partner in high-value industrial and utility accounts.
- Pioneered techno-commercial adoption of BESS and FT Lead Acid DC solutions, enabling entry into emerging energy storage and financial sector projects.
- Expanded channel partner network and distribution coverage, increasing partner-led sales contribution and improving market penetration.
- Led cross-regional execution teams for large-scale industrial orders, ensuring seamless coordination between sales, manufacturing, and supply chain.
- Mentored and developed high-performing regional teams, achieving sustained sales targets and operational excellence.
- Enhanced tender win ratios and project profitability through proactive bid strategy, competitive analysis, and structured client engagement.
- Introduced innovative energy storage and industrial battery solutions, creating differentiation in competitive tenders and new market segments.
- Strengthened strategic client relationships with PSUs, EPCs, and utilities, influencing approvals, repeat business, and long-term partnerships.
Assistant Manager, Kolkata at HBL Power Systems Ltd. (1998-06 – 1998-12)
Negotiated and finalized high-value orders at HBL, including ₹5.46 Cr railway battery and ₹1.8 Cr DC systems projects, establishing benchmarks in commercial excellence.
Marketing Executive at Bajaj Auto Ltd. (1998-06 – 2007-07)
Site Engineer – Project (Capacitor Bank) at Baskar Electric Company (1996-02 – 1997-04)
