Sanjoy Malakar

Senior strategic business leader 25+ years of experience in industrial power solutions, utilities, infrastructure accounts, techno-commercial growth, now focused on enabling India's energy transition and BESS ecosystem expansion. Accomplished sales and business leader with extensive experience spanning Sales & Marketing, Business Development, Techno-Commercial Operations, and Key Account Management across Utilities, Energy, and Industrial sectors. Spearheads the Power & Projects division for Utilities and Industries at Exide Industries Ltd., overseeing multi-region operations, strategic initiatives, and market expansion.

P&P Head - Utilities & Industries (North) at Exide Industries Ltd. (2007-07 – Present)

Played Various Roles with Growth Path: Assistant Manager – Sales → Deputy Manager – Sales → Manager – Sales → P&P Head – Utilities & Industries (North)

• Expanding Exide's footprint across untapped industrial and utility segments by identifying high-potential regions and verticals, resulting in increased market share across North, South, and East regions.
• Strengthening relationships with central and state utilities, EPCs, and corporate clients to drive repeat business and long-term strategic partnerships.
• Driving revenue growth and margin enhancement by devising pricing strategies, optimizing product mix, and improving commercial terms across multiple regions.
• Facilitating the end-to-end rollout of emerging energy solutions (e.g., hybrid storage and advanced lead-acid systems) by coordinating cross-functional teams from R&D to sales.
• Enhancing tender win rates through proactive bid strategy, competitive analysis, and structured pre-bid engagement with key clients and consultants.
• Mentoring and led regional sales and technical teams, building competencies in project execution, client engagement, and techno-commercial selling.
• Streamlining coordination between sales, manufacturing, and logistics to ensure timely delivery, compliance, and cost-efficient operations for large-scale industrial projects.
• Implementing KPI-driven dashboards and reporting mechanisms to track regional sales performance, project execution status, and market trends for informed decision-making.
• Championing adoption of cutting-edge energy storage and power solutions, creating differentiation in competitive tenders and driving customer preference.
• Partnering with finance, engineering, and operations teams to structure techno-commercial proposals for high-value utility and industrial projects, ensuring feasibility, compliance, and profitability.
• Building and strengthening a network of regional channel partners, enabling broader market access, faster project execution, and increased partner-led sales contribution.
• Acting as the key point of influence with government authorities, utilities, and industry bodies, ensuring alignment with regulatory trends, policy frameworks, and project approvals.
• Advocating adoption of sustainable energy storage solutions and green technologies, positioning the organization as a forward-looking, environmentally responsible partner.
• Delivered ₹120 Cr annual revenue in North region while scaling South and East territories from ₹10–20 Cr, driving consistent regional growth.
• Secured multi-crore projects with UPMRCL, DMRC, PGCIL-ULDC, and RSP-SAIL, positioning Exide as a preferred partner in high-value industrial and utility accounts.
• Pioneered techno-commercial adoption of BESS and FT Lead Acid DC solutions, enabling entry into emerging energy storage and financial sector projects.
• Expanded channel partner network and distribution coverage, increasing partner-led sales contribution and improving market penetration.
• Led cross-regional execution teams for large-scale industrial orders, ensuring seamless coordination between sales, manufacturing, and supply chain.
• Mentored and developed high-performing regional teams, achieving sustained sales targets and operational excellence.
• Enhanced tender win ratios and project profitability through proactive bid strategy, competitive analysis, and structured client engagement.
• Introduced innovative energy storage and industrial battery solutions, creating differentiation in competitive tenders and new market segments.
• Strengthened strategic client relationships with PSUs, EPCs, and utilities, influencing approvals, repeat business, and long-term partnerships.

Assistant Manager, Kolkata at HBL Power Systems Ltd. (1998-06 – 1998-12)

Negotiated and finalized high-value orders at HBL, including ₹5.46 Cr railway battery and ₹1.8 Cr DC systems projects, establishing benchmarks in commercial excellence.

Marketing Executive at Bajaj Auto Ltd. (1998-06 – 2007-07)

Site Engineer – Project (Capacitor Bank) at Baskar Electric Company (1996-02 – 1997-04)

CEO Programme (eMDP) in Business Management – Indian Institute of Management Kozhikode (2025-01 – 2025-12)

Business Strategies for Growth in Business Strategy – Kellogg School of Management (2025-01 – 2025-12)

AI Strategies for Business Transformation in Artificial Intelligence and Business – Kellogg School of Management (2025-01 – 2025-12)

E.M.B.A in Business Administration – Karnataka State Open University (2013-01 – 2013-12)

Diploma in Electrical Engineering – Government of Karnataka (1995-01 – 1995-12)