Saurav Arya

Results-driven Performance Marketing Specialist with hands-on experience managing ad spends of up to $15,000+/day in international ad spend across Meta and TikTok for the US market. Consistently delivered 35–40% ROI through data-driven campaign optimization, aggressive A/B testing, and real-time tracking via RedTrack. Experienced across high-value verticals including Medicare, Home Improvement, and VSL offers.

Skilled in audience segmentation, funnel optimization, and scaling campaigns profitably across Meta, TikTok, Google Ads, and Bigo Ads.

Digital Marketing Executive at Pear Media LLC (2025-05 – Present)

• Independently managed and scaled ad spends of up to $15K+/day in US-targeted campaigns across Meta (Facebook & Instagram) and TikTok Ads, ensuring efficient budget allocation and consistent growth.
• Delivered 35–40% ROI, generating $5,000–$6,000 in daily profit through strategic campaign scaling, bid optimization, and continuous performance improvement.
• Planned, launched, and optimized performance campaigns across Medicare, Home Improvement, and VSL verticals for the US market.
• Conducted extensive A/B testing on creatives, ad copies, audiences, and landing page funnels to identify highest-converting combinations.
• Utilized RedTrack for real-time campaign tracking, conversion attribution, and CPA control — monitoring KPIs including ROI, ROAS, CPC, CTR, and conversion rates.
• Collaborated with creative and content teams to develop high-performing ad creatives and persuasive copy tailored to US audiences.
• Continuously tested new scaling strategies, bidding approaches, and ad formats to sustain and improve profitability.
• Managed brand social media accounts — content planning, publishing, community engagement, and performance monitoring to maintain consistent brand presence.

Digital Marketing Specialist at Farata Technologies Pvt Ltd (2025-02 – 2025-04)

• Managed Meta Ads campaigns with up to ₹25,000/month budget to promote drone certification courses developed in partnership with Delhi University.
• Executed A/B testing on ad creatives, copy, and target audiences to improve CTR and lead quality for course enrollments.
• Handled end-to-end social media account management across Facebook and Instagram — publishing, engagement, and performance monitoring.
• Tracked and monitored campaign KPIs including reach, CPL, CTR, and engagement rate to assess performance and optimize delivery.
• Managed official social media accounts — handled content scheduling, audience engagement, follower growth, and monthly performance reporting.

Data Entry Operator at Appinventiv (2023-11 – 2024-06)

• Managed MIS reporting and maintained accurate databases for internal operations.
• Handled data verification, entry, and database management across multiple projects.
• Coordinated with cross-functional teams to ensure data accuracy and timely reporting.

Digital Marketing Training at Hansraj College, Delhi University (2024-06 – 2025-01)

• Completed an intensive 6-month certification program covering Google Ads, Meta Ads, SEO, Google Analytics, and performance marketing strategy.
• Gained practical exposure to campaign setup, keyword research, audience targeting, ad copywriting, and funnel optimization.

Bachelor of Arts in BA – Delhi University (2024)

12th (PCM) & 10th – DAV Public School, Ashok Vihar