Shibu Daniel

Results-driven Sales and Marketing Professional with 23+ years of extensive experience driving business growth, market expansion, and strategic brand positioning across India and the GCC region. Proven track record in building lucrative client relationships, managing large-scale promotional budgets, and executing high-impact digital and traditional marketing campaigns. Adept at identifying market trends, leading cross-functional teams, and optimizing cash-credit ratios to ensure maximum profitability.

Marketing Manager - Abdullah Bin Rashid Al Omrani Trad - Muscat, Oman

(2021-11)

• Develop and execute comprehensive marketing strategies and tactical plans to drive qualified traffic and boost brand visibility.
• Deploy successful omni-channel marketing campaigns, managing the entire lifecycle from ideation to final execution.
• Optimize a diverse mix of organic and paid acquisition channels, including content creation, pay-per-click (PPC) campaigns, social media, and lead generation.
• Produce high-converting content for corporate websites and digital platforms to effectively engage targeted consumer segments.
• Build and nurture strategic, long-term partnerships with key industry players, vendors, and agencies.
• Formulate and monitor quarterly and annual marketing budgets, ensuring optimal and cost-effective fund allocation.
• Oversee the production of all promotional collateral, including digital banners, hard-copy brochures, and project case studies.
• Measure, analyze, and report on campaign performance metrics against established corporate KPIs to adjust strategies dynamically.

General Manager & Owner - Juiceland - Bangalore, India

(2017-06 - 2021-09)

Simultaneous Business Ownership

• Direct all operational and commercial aspects of a successful cafeteria business, including staff hiring, training, and performance evaluations.
• Design and implement targeted local marketing strategies and programs to consistently achieve revenue benchmarks.
• Oversee financial health by managing budgeting, pricing models, cash-to-credit ratios, and trade schemes.
• Conduct continuous market analysis to monitor competitor activities and update promotional strategies accordingly.

Marketing Executive - Turbolin Lubricants LLC - Dubai, UAE

(2014-01 - 2017-05)

• Coordinated and successfully executed the market launch and positioning strategy for the premium 'Turbolin' lubricant brand in the competitive UAE market.
• Drove sales volume increases across the automotive lubricant product line by acquiring high-value accounts and intensifying relationships with existing clients.
• Managed sales forecasting, pricing structures, trade discounts, collection targets, and promotional material distribution.
• Supervised team performance regarding business pipeline prospecting, proposal presentations, and client retention.
• Designed and conducted sales coaching and capability development training modules to enhance team performance.

Marketing Executive - Sabha Computers LLC - Bur Dubai, UAE

(2010-11 - 2013-12)

• Promoted the company's extensive IT product and service portfolio to corporate clients.
• Collaborated with the Sales Manager to define and implement regional sales and marketing strategies.
• Compiled and delivered comprehensive weekly and monthly sales performance reports to executive leadership.
• Managed petty cash accounts and processed corporate marketing expenses accurately.

Marketing Executive - Al Marqab Heavy Equip Spare Parts LLC - Sharjah, UAE

(2006-03 - 2010-10)

• Cultivated strong professional relationships with B2B clients, regional buyers, and distribution agents.
• Provided administrative and tactical support to the core marketing department for regional campaigns.
• Monitored market activities and delivered detailed weekly sales pipeline reports to management.

Sales Executive / Marketing Assistant - Magnum Concepts Pvt Ltd - Bangalore, India

(2003-04 - 2006-02)

• Promoted core commercial products and services, successfully hitting entry-level sales targets.
• Provided routine operational updates to the sales manager regarding client service satisfaction and market feedback.
• Managed daily administrative tasks, processed expenses, and maintained petty cash balances.

Bachelor of Commerce - B.Com. - Kerala University

Pre-Degree Certificate - Kerala University

Secondary School Leaving Certificate - SSLC - Department of Education, Kerala