Somanath Pacheeri
SALES & MARKETING GENERAL MANAGER | CHIEF EXECUTIVE OFFICER — AUTOMOBILE DEALERSHIPS
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About
Results-driven automobile industry executive with 33+ years of progressive leadership, including 5 years as CEO, directing Sales, Marketing, Service Operations, Network Expansion, Profitability, and Business Turnaround initiatives for multi-brand dealership groups across Kerala. Proven record of scaling retail volumes, strengthening dealer profitability, elevating after-sales performance, and building high-performance leadership teams. Recognized by OEM principals for execution discipline, P&L ownership, and the ability to stabilize and grow underperforming businesses.
Seeking to bring this track record to a senior Sales & Marketing General Manager or CEO mandate.
Experience
Group General Manager – Sales, Kerala - Bimal Auto Agency Pvt. Ltd. - Kerala, India
(2025-07)
- Direct monthly retail volume of 250+ vehicles across the Kerala region, consistently meeting or exceeding management targets.
- Own retail and institutional sales strategy, dealer sales operations, and territory expansion across the state.
- Lead sales team capability building, conversion/funnel management, and OEM process compliance.
- Drive new model launches, campaign execution, and customer escalation resolution to protect brand experience.
Chief Executive Officer — Precious Hyundai (Sales, Service & Parts) - Precious Hyundai - Kerala, India
(2024-12 - 2025-07)
- Held full P&L accountability and overall leadership across Sales, Service, and Spare Parts operations.
- Managed OEM compliance, audits, and business reviews while driving retail growth and after-sales performance.
- Led the senior management team and dealership workforce to improve customer satisfaction outcomes.
Chief Executive Officer — VTJ Group — Hyundai Sales & Service | Suzuki 2-Wheeler Sales & Service - VTJ Group - Kerala, India
(2022-01 - 2024-12)
- Headed multi-brand dealership operations spanning passenger vehicles, commercial vehicles, and 2-wheelers.
- Directed end-to-end operations across Sales, Marketing, Service, Spare Parts, Finance, HR, and Administration.
- Improved dealer profitability through cost control, productivity enhancement, and process discipline.
- Strengthened after-sales performance, increasing service throughput, customer retention, and CSI scores.
- Built and mentored senior leadership teams, including GMs, Sales Heads, Service Heads, and Finance Controllers.
- Managed OEM relationships, audits, and compliance reviews; spearheaded market expansion and new outlet launch.
- Implemented performance dashboards and KPI-driven review mechanisms to embed a culture of accountability.
General Manager – Dealership Operations — Grand Hyundai, Palakkad (Authorized Hyundai Dealer) - Grand Hyundai, Palakkad - Palakkad, Kerala, India
(2012-07 - 2019-10)
- Managed complete dealership operations across showroom and branch network.
- Delivered consistent volume growth and market share improvement year over year.
- Improved manpower productivity, SSI scores, and customer retention.
- Led sales managers and the Accessories and Used Car teams.
Sales Manager — Apco Automobiles (Tata Commercial Vehicles Dealer) - Apco Automobiles - India
(2011-04 - 2012-02)
- Headed sales operations for commercial vehicles, covering institutional and retail sales.
- Strengthened dealer presence and target achievement in the Malappuram region.
Regional Manager — KVR Auto Cars Pvt. Ltd. (Authorized Maruti Suzuki Dealer, Malappuram) - KVR Auto Cars Pvt. Ltd. - Malappuram, India
(2006-09 - 2010-11)
- Managed regional sales operations and dealer performance across multiple teams and channel partners.
- Drove volume growth and improved market penetration.
Assistant Sales Manager — Koyenco Automobile (Tata Motors Dealer, Calicut) - Koyenco Automobile - Calicut, India
(2004-03 - 2006-09)
- Supported regional sales planning, forecasting, and execution while leading the sales team.
Sales Officer — Indus Motors Co. Ltd. (Authorized Maruti Suzuki Dealer, Calicut) - Indus Motors Co. Ltd. - Calicut, India
(2000-07 - 2003-12)
- Handled retail sales, customer acquisition, and relationship management, consistently achieving targets in competitive markets.
Sales Executive — ACC Enterprises (Dealer — Bajaj Auto | Tata Commercial & Passenger Vehicles, Malappuram) - ACC Enterprises - Malappuram, India
(1992-01 - 1999-05)
- Began automobile career in retail and field sales, building fundamentals in customer handling, negotiation, and market development.
Education
Diploma - Computer Science
