Sri Ramulu

Seasoned Performance Marketing & Ad Operations professional with 12 years of experience managing paid media campaigns across Search, Display, Social, and Programmatic platforms. Proven track record in driving revenue growth through data-driven and DSP management, optimization with 5 years of team leadership experience delivering remarkable client's revenue growth.

Sr.Manager - Performance Marketing - AdGlobal360 India Pvt Limited

(2025-01 - 2026-01)

• Leading performance marketing strategy for multiple enterprise and mid-market clients.
• Managing cross-channel paid media initiatives including Search, Display, and Social.
• Overseeing team performance, training, and process improvements.
• Partnering with stakeholders to align marketing objectives with business outcomes.

Associate Manager - AdGlobal360 India Pvt Limited

(2024-01 - 2025-01)

• Took ownership of overall paid media strategy across Google, Meta, and Microsoft Ads.
• Managed client communication, performance reviews, and monthly reporting.
• Optimized video & display inventory across open exchange and PMP deals in DV360.
• Supervised a team of SEM executives and reviewed campaign optimizations.
• Drove continuous improvement in KPIs such as CPA, ROAS, and lead quality.

Sr.SEM Executive - AdGlobal360 India Pvt Limited

(2021-01 - 2024-01)

• Independently handled end-to-end SEM campaigns for multiple high-budget accounts.
• Developed data-driven optimization strategies to improve ROAS and reduce CPA.
• Led keyword expansion, search term mining, and landing page optimization initiatives.
• Mentored junior executives and ensured campaign best practices were followed.
• Utilized DV360 with GA and CM360 for unified attribution and cross-channel reporting.
• Leveraged DSP platforms with first and third-party data to improve reach and reduce CPM.

Executive - SEM - IV Support Technologies

(2016-01 - 2021-01)

• Managed day-to-day execution of Google Ads, Bing/Microsoft Ads, and Display campaigns.
• Performed keyword research, ad copy creation, A/B testing, and bid optimization.
• Monitored campaign performance, CTR, CPC, conversions, and Quality Score.
• Implemented conversion tracking using Google Analytics and Google Tag Manager.
• Supported senior team members in campaign planning and reporting for multiple clients.

Online Marketing Executive - IV Support Technologies

(2013-01 - 2015-01)

• Develop Google AdWords, Bing Ads & Microsoft Ads strategies to manage campaigns.
• Monitored performance and campaign results.
• Assisted to select PPC campaigns and performed keyword research.
• To Setup US & UK top Affiliate Network Campaigns.
• Prepared and tested landing pages and formulated plans to keep conversion rates consistent.
• Administered all PPC projects and estimated budgets to maintain maximum ROI.

MCA - Anna University (2009-01 - 2012-01)

BCA - MK University (2006-01 - 2009-01)