Priya A

Results-driven Performance Marketing Specialist with 3 years of experience in Meta Ads, Google Ads, SEO, Social Media Marketing, and Lead Generation. Skilled in running paid ad campaigns, improving ROI, generating quality leads, and increasing brand visibility across multiple digital platforms. Experienced in B2B and education industry marketing strategies with strong knowledge in campaign optimization, audience targeting, and content marketing.

Digital Marketing Senior - Hiflo Solders Pvt. Ltd. - Chennai

(2025-01)

Managed end-to-end digital marketing activities for HiFlo Solders Pvt Ltd, a global B2B solder manufacturing company.

• Executed Meta Ads, Google Ads, LinkedIn marketing, and social media campaigns to improve brand visibility and lead generation.
• Handled content creation, post scheduling, and engagement strategies across LinkedIn and other digital platforms.
• Worked on off-page SEO activities, keyword-based content optimization, and website updates for better online presence.
• Created technical content, newsletters, product posts, and educational materials for solder wire, solder paste, and solder bar categories.
• Conducted competitor analysis, market research, and industry trend analysis in the electronics manufacturing sector.
• Contributed to improving the company's B2B online presence and helped achieve strong industry visibility through consistent digital marketing efforts.
• Executed Meta Ads and Google Ads campaigns that improved lead generation and brand engagement.
• Supported brand awareness and professional outreach initiatives through regular content planning and digital campaigns.

Social Media Marketing Manager - Motion Education Coimbatore - coimbatore

(2024-01 - 2025-01)

Managed social media marketing activities for Motion Education Coimbatore, an institute focused on NEET and IIT-JEE coaching programs.

• Increased Instagram and Facebook engagement through consistent content planning and reel marketing strategies.
• Planned and created engaging social media content, posters, reels, captions, and campaign ideas for student-focused audiences.
• Handled Instagram and Facebook page management, including post scheduling, audience engagement, and brand consistency.
• Worked on increasing social media reach, student engagement, and online visibility through creative content strategies.
• Coordinated promotional campaigns for NEET, JEE, foundation courses, admissions, and educational events.
• Designed monthly content calendars and implemented trending educational marketing concepts for better engagement.
• Supported lead generation and inquiry growth through social media promotions and awareness campaigns.
• Built strong online branding for the institute through consistent digital presence and student-centric marketing activities.

Digital Marketing - Nextskill Technologies Private Ltd - Coimbatore

(2023-01 - 2024-01)

Worked as a digital marketing executive at Nextskil Technology, handling overall digital marketing activities for multiple client projects.

• Managed social media marketing activities, including content planning, posting, audience engagement, and brand promotion across Facebook, Instagram, LinkedIn, and other platforms.
• Executed off-page SEO activities such as business listings, social bookmarking, profile creation, article submission, blog submission, and local SEO tasks. Performed off-page SEO activities and improved website visibility through backlink creation and keyword optimization.
• Assisted in keyword research, competitor analysis, backlink analysis, and website performance monitoring for SEO improvement.
• Worked with Google Analytics, Google Search Console, and other digital marketing tools for tracking website and campaign performance.
• Supported Google Ads campaign activities, basic PPC optimization, and digital promotion strategies for lead generation.
• Prepared monthly reports for social media performance, SEO activities, website traffic, and campaign insights.
• Contributed to improving online visibility, audience engagement, and digital brand presence through consistent marketing activities.

B.Sc - Computer Science - PKR Arts college for women (2018-01 - 2020-01)

HSC - Then malar Higher Secondary School (2014-01 - 2016-01)

SSC - Presentation Convent Girls Higher Secondary School (2014-01)