Tejaswini Patel

Marketing professional with hands-on experience in digital campaigns, social media management, content planning, influencer collaborations, website content, and brand communication. Skilled at supporting audience growth, online visibility, lead generation, and campaign execution across consumer-facing brands. Practical exposure to Meta Ads, Google Ads, sponsored platforms, creator partnerships and performance tracking, with the ability to contribute across both brand-building and business-driven marketing initiatives.

Currently working across multiple properties, supporting social media, paid promotions, content execution, website optimization. Brings a strong blend of creative execution, platform understanding and campaign support.

Associate Marketing Manager at Sterling Holiday Resorts Limited (2025-04 – Present)

• Plan and execute monthly social media content calendars across multiple resort properties aligned with campaigns and seasonal priorities
• Create content ideas for reels, carousels, testimonials, food videos, and promotional assets aligned with brand tone and audience relevance
• Manage daily posting, scheduling, optimization and page hygiene across Instagram and Facebook
• Write hooks, captions, and social copy for posts, reels, stories and promotional creatives
• Track reach, engagement, audience growth, and platform performance to support monthly reviews and reporting
• Coordinate with design, content, and brand teams to brief creatives and review outputs
• Manage influencer collaborations end-to-end including creator communication, briefing, approvals, and go-live execution to improve reach and brand visibility
• Execute retargeting and awareness campaigns to support lead generation and business visibility
• Track campaign performance and budget utilization using Meta Business Suite and Google Ads dashboards
• Managed full-funnel paid campaigns across Google Ads and Meta platforms, focusing on audience targeting, campaign optimization and improving CAC & ROAS
• Managed performance analytics and campaign optimization through data analysis, A/B testing and KPI tracking including CTR, CPA, ROAS and conversions
• Write and optimize content for the Weddings section on the company website to improve discoverability and inbound enquiries
• Support website revamp initiatives through content restructuring and keyword-focused updates
• Managed 360° content production including photoshoots, drone shoots, walkthrough videos, and website content, balancing execution speed, cost efficiency, and premium brand output

Freelance at Digiworld (2022-06 – 2022-12)

• Wrote ad copies for 10+ local brands across multiple industries
• Supported content creation for digital campaigns and promotional creatives

MBA in Marketing & Finance – Jaipuria Institute of Management, Lucknow

M.Sc in Environment Science – Lucknow University, Lucknow

B.Sc in Life Sciences – Isabella Thoburn Degree College, Lucknow

Intermediate – Seth M.R Jaipuria School, Lucknow