Sushant Satra

Results-driven Meta Ads Specialist with 2+ years of experience scaling paid campaigns for D2C and e-commerce brands. Has managed a cumulative ad spend of Rs. 40+ Lakhs across Meta and Google platforms, consistently delivering an average 3x ROAS month-over-month. Expert in full-funnel campaign strategy, creative A/B testing, audience segmentation, and WhatsApp automation for cart recovery. Adept at translating performance data into actionable growth strategies for high-velocity D2C brands.

Meta Ads & Performance Marketing Specialist at Tabi (Cactus Fashion) (2024-05 – Present)

• Managed a cumulative Meta and Google Ads spend of Rs. 40+ Lakhs, delivering a consistent 3x ROAS through strategic audience targeting and creative optimization
• Planned and executed full-funnel Meta campaigns (TOF/MOF/BOF), increasing overall ROAS by 1.2x within the first 3 months of joining
• Built and launched WhatsApp marketing automation workflows using Engaged 360, improving abandoned cart recovery rate by 14%
• Conducted rigorous A/B testing on ad creatives, copy, and audience segments, reducing Cost Per Click (CPC) by 18%
• Managed retargeting campaigns using Custom Audiences and Lookalike Audiences to maximize conversion rates across D2C product lines
• Developed weekly performance dashboards using Meta Ads Manager and Google Analytics to drive data-backed decisions

Lead Generation Specialist at Acharya Ventures (2024-10 – Present)

• Generated 2,000+ qualified leads for entrepreneurship and business coaching programs through targeted Meta campaigns
• Achieved an average Cost Per Lead (CPL) of Rs. 50, significantly below industry benchmarks for the education segment
• Designed and optimized audience segments, ad creatives, and messaging to improve lead quality and lower acquisition cost
• Delivered structured weekly performance reports with strategic recommendations to scale campaigns efficiently

PPC Executive at Nimbus Knit Craft (2021-09 – 2022-01)

• Created and managed Facebook Ads and Google Ads campaigns for e-commerce fashion brands, with focus on Discovery and Shopping Ads
• Leveraged native advertising platforms (Outbrain) for traffic diversification and top-of-funnel audience growth
• Delivered monthly performance reports and actionable optimization strategies to improve campaign ROAS and visibility

SEO Executive at NiPSAR (2020-04 – 2021-03)

• Conducted keyword research and implemented on-page SEO optimizations, improving organic search rankings for priority keywords
• Led off-page link-building activities including guest posts, profile creation, and niche directory submissions
• Tracked and reported SEO KPIs monthly to refine strategy and demonstrate measurable impact

Digital Marketing Intern at Avanta Business Centre (2019-12 – 2020-03)

• Executed off-page SEO strategies including backlink building and directory submissions
• Assisted the digital marketing team with content planning, scheduling, and publishing across platforms

B.Com (Programme) – Indira Gandhi National Open University (IGNOU) (2022)

High School (CBSE) – Vinay Nagar Bengali Sr. Sec School