Raja Kumaran

I’m a Digital Marketing & Performance Marketing Specialist with 7+ years of experience, currently open to new opportunities in Digital Marketing, Performance Marketing, Growth Marketing, or SEO Leadership roles.

My expertise includes SEO, Technical SEO, AEO, GEO, SEM, PPC, CRO, and Analytics, with hands-on experience in Google Ads, LinkedIn Ads, GA4, GTM, Search Console, and Looker Studio. I specialize in data-driven optimization, attribution modeling, funnel optimization, and AI-powered search strategies, including voice search and generative search optimization.

Key Highlights

50% growth in organic traffic through technical SEO and Core Web Vitals optimization

30% improvement in PPC ROI, 35% reduction in CPL, and 20% lower CPA

40% increase in conversion rates through CRO and A/B testing

Experience managing large marketing budgets and global B2B campaigns

Currently working as a Digital Marketing Specialist, I’ve driven 30–40% YoY growth by aligning organic and paid strategies with business goals.

Core Skills

SEO | Technical SEO | AEO | GEO | SEM | PPC | Google Ads | LinkedIn Ads | CRO | GA4 | GTM | Looker Studio | Attribution Modeling | Conversion Optimization | Performance Marketing | Demand Generation | B2B Marketing | AI Search Optimization | LLM Optimization

Open to roles in: Digital Marketing | Performance Marketing | Growth Marketing | SEO / SEM Lead | PPC Marketing

Digital Marketing & Performance Marketing Specialist with 7.3 years of experience across SEO, SEM, PPC, and CRO. Proven expertise in managing integrated organic and paid marketing campaigns to deliver measurable ROI and scalable growth. Strong background in Google Ads, analytics, marketing automation, and AI-powered optimization, including voice search, answer engines, and generative search optimization.

Highly skilled in data-driven decision-making, attribution modeling, and funnel optimization to improve acquisition efficiency and conversion performance.

B.Tech – Computer Science & Engineering

Periyar Maniammai University, Thanjavur (2011–2015) | 84%