Toburakvi

Senior B2B Marketing Leader with 20 years of experience driving demand generation, ABM, go-to-market (GTM) strategy, integrated marketing communications (IMC), trade shows, channel marketing and digital transformation across industrial automation, engineering, logistics, gems & jewellery and education sectors. Managed INR 24.5 crore marketing budgets; delivered 16,000+ MQLs with 42% enrollment conversion, delivered INR 44+ Crore attributable revenue. Proven track record at Siemens, GIA, Crompton Greaves and Maersk managing multi-country teams across India, UAE and Hong Kong with expertise in aligning marketing strategy with revenue growth and brand expansion for complex B2B businesses.

Head of Marketing - D Y Patil Group - Mumbai

(2025-05)

International School, Online School & Hospitality Entities. Budget: INR 2.5 Crore. Team: 3

• Spearheaded brand repositioning for D Y Patil International School, Worli, expanding PR reach by 67% for schools and 42% for hospitality businesses within 6 months.
• Achieved 90 new student enrollments, exceeding annual admission target by 12.5% through integrated demand generation campaigns.
• Generated 50 new enrolments for Go-School online programs via Middle East trade show activations.
• Drove 20% revenue increase for Donmai restaurant through performance digital ads and third-party platform integrations.
• Improved revenue for Communion Cafe by 15% through targeted social media management and digital advertising.
• Led a team of 3 and managed a marketing budget of INR 2.5 Crore across all business verticals.

Marketing Head - GIA India Pvt. Ltd. - Mumbai

(2019-06 - 2025-05)

Gemological Institute of America. Budget: INR 15 Crore. Team: 6 across India, UAE, Hong Kong

• Architected and executed multi-channel demand generation campaigns generating 16,000 MQLs with 42% conversion to paid enrollments, delivering INR 10+ Crore in revenue.
• Directed 360-degree IMC campaigns comprising 5 BTL activations, 16 trade shows, 232 email, 124 WhatsApp, 76 SMS, 84 print ads, 36 editorials, 9 interviews and 9 digital ad campaigns — driving consistent MQL pipeline growth YoY.
• Realized INR 2 Crore in sales for newly launched pearl grading and lab-grown diamond services through key exhibitions: IIJS Premiere, IIJS Signature, JJS, GJS, CJS and Couture Event.
• Established brand visibility in the luxury retail market through co-branding with 500 high-end luxury stores, strengthening GIA's premium positioning.
• Implemented Business WhatsApp automation platform to scale lead nurturing and customer engagement across India and international markets.
• Headed corporate communications, PR & media relations, website management, and overall marketing strategy.
• Managed a cross-functional team of 6 across 3 countries (India, UAE, Hong Kong) and a marketing budget of INR 15 Crore.

Marketing Communications Manager - Siemens India Pvt. Ltd. - Navi Mumbai

(2015-04 - 2019-06)

Industrial Automation & Drives Division. Budget: INR 7 Crore. Team: 3. 4 Business Units

• Managed end-to-end marketing communications for 4 business units with a team of 3 and a budget of INR 7 Crore.
• Executed Google and Meta performance campaigns for 800 enrolments to Siemens ITI Training Centre, achieving target CPL.
• Led NPS (Net Promoter Score) research across 200 PSU and MNC customers in India, Sri Lanka and Bangladesh, informing product and service strategy.
• Executed 8 trade shows including Elecrama, IMTEX, Chem Tech and Pharma Tech — managing full-cycle from booth design to lead capture.
• Attained brand visibility across 200,000 electrical retail shops in India through a structured channel branding program.
• Supported 4 new product launches for factory automation, process drives and industrial solutions.
• Received Best Employee award for Elecrama Exhibition and Best Digitalization award for Industrie 4.0 Road Project.

Senior Marketing Executive - Crompton Greaves Pvt. Ltd. - Thane

(2009-03 - 2015-04)

Consumer and Industrial Division

• Scaled brand visibility to 1 million+ electrical retail outlets pan-India through a large-scale channel branding initiative — one of the largest in the sector.
• Generated INR 10 Crore in LED Solar product sales through integrated marketing and channel activation strategies.
• Executed trade shows including Elecrama, Acetech, LII and Rail Expo, generating INR 2 Crore in qualified enquiries.
• Drove 5,000 retail leads for LED Solar products through 6 targeted Facebook ad campaigns.
• Extended market reach by onboarding 7 new contractor channel partners, broadening distribution network.

Assistant Manager – Sales & Customer Service - Maersk India Pvt. Ltd. - New Delhi

(2006-05 - 2009-02)

Logistics & Supply Chain

• Achieved INR 10 million in sales by marketing trucking, warehousing and customs clearance services to enterprise clients across North India.
• Managed bookings of 42,000 TEUs annually from Punjab and Haryana states — recognized with Maersk International Shipping award.

Master of Management Studies - Marketing - NL Dalmia Institute of Management Studies & Research, Mumbai University (2004-01 - 2006-01)

Bachelor of Commerce - Accounting - Mithibai College, Mumbai University (2001-01 - 2004-01)