Richa Dutt Nandan

Global B2B marketing manager with 16+ years driving growth across Europe, Asia, and the Middle East; I have built and scaled GTM engines that delivered 40% YoY organic traffic growth, 2.5x inbound leads, and brand visibility across 15+ countries — all in regulated, high-complexity B2B environments. I have led multi-channel GTM strategy for maritime compliance, emissions management, and digital SaaS products — integrating SEO, ABM-led campaigns, events, thought leadership, and marketing automation across Europe, Japan, Asia, and the Middle East —consistently delivering measurable business impact. A hands-on strategist, I am equally comfortable in HubSpot, GA4, SEMrush, Canva and LinkedIn Ads, combining analytical rigour with creative execution and proven cross-time zone remote collaboration.

An early, hands-on adopter of AI-driven marketing, using generative AI tools to scale content production and accelerate campaign ideation without compromising brand voice. Now seeking a senior remote B2B marketing role to drive scalable revenue growth.

Global Marketing Manager at Varuna Marine Services B.V. (2021-04 – 2026-06)

• Delivered 40% YoY organic traffic growth, 3x engagement, and 2.5x inbound leads through integrated SEO, ABM, content, and event marketing across 15+ markets in Europe, Japan, Asia, and the Middle East.
• Owned brand strategy, content strategy, and creative production (design, video, PR, LinkedIn advertising), building market visibility for maritime compliance, emissions management, and digital SaaS portfolios.
• Led end-to-end event marketing — conferences, trade shows, and webinars — with ROI tracking built into the company's Master Marketing Operations Workbook.
• Integrated AI-driven marketing (ChatGPT, Claude AI) to accelerate content generation and campaign ideation, while owning a ~€1M annual budget and sales enablement collateral.

Social Media Consultant at IIEDM (2020-01 – 2021-03)

• Increased student engagement by 50% through curriculum redesign and performance-driven content marketing in the EdTech sector.

Marketing Manager at Anunta Tech (2019-01 – 2019-06)

• Grew MQLs by 35%, LinkedIn engagement by 45%, and cut cost per lead by 20% through ABM-led GTM with targeted campaigns and email automation.
• Managed external agencies across website, Google Ads, SEO, and lead generation, holding partners to performance KPIs.

Digital Marketing Manager at Motilal Oswal Financial Services (2016-02 – 2018-10)

• Led a team of 8 and directed multi-vendor agencies, boosting lead generation by 60% and increased investor sign-ups via omni-channel GTM combining paid media, influencer content, and brand campaigns.
• Implemented full-funnel analytics and reporting frameworks to track ROI, attribution, and customer journeys across BFSI digital products.

Digital Marketing & Social Media Analyst at Enterprise Social Media (2014-08 – 2016-01)

• Managed digital brand visibility and reputation through social media, SEO, SEM, and performance-driven content strategies, driving stronger discoverability and audience engagement

Senior Executive – Digital Marketing at Bombay Dyeing & Mfg. Co. (2012-08 – 2014-03)

• Grew online sales by 30% and website traffic by 50% through integrated SEO/SEM, content strategy, and social campaigns.

Senior Banking Executive at Citibank NA (2010-05 – 2012-03)

• Contributed to 20% YoY branch revenue growth through account acquisition and cross-sell initiatives; recognised as Top Performer (2011).

MBA in Finance – Thakur Institute of Management Studies & Research (2010 – 2010)

Bachelor of Commerce – University of Mumbai (2007 – 2007)