Umar Sheriff

Results-driven and customer-focused Retail Professional with over 12+ years of hands-on experience in store operations, visual merchandising, sales target achievement, and team leadership across top retail brands (FirstCry, Marks & Spencer, House of Anita Dongre). Adept at managing inventory, training high-performing teams, and optimizing daily floor administration to maximize sales revenue and customer satisfaction.

Senior Customer Service Assistant / Assistant Store Manager - First Cry.Com - Chengalpattu

(2024-01)

• Manage day-to-day store operations, ensuring smooth floor workflow, discipline, and SOP compliance.
• Drive footfall conversion by designing and executing compelling Visual Merchandising (VM) displays.
• Train and mentor new retail associates on product knowledge, customer service standards, and POS operations.
• Maintain strong VIP customer relationships to build long-term brand loyalty and repeat business.

Senior Customer Service Assistant - Marks & Spencer - Phoenix Mall, Velachery, Chennai

(2019-01 - 2023-12)

• Consistently exceeded monthly sales targets through active up-selling, cross-selling, and product expertise.
• Resolved customer escalations and returns with high composure, ensuring zero customer dissatisfaction.
• Supervised stock replenishment, inventory audits, and loss prevention measures on the sales floor.
• Conducted daily team briefings on promotional campaigns, visual standards, and sales KPIs.

Senior Fashion Consultant - House Of Anita Dongre - Chetpet, Chennai

(2012-01 - 2019-12)

• Delivered high-touch personalized shopping experiences for luxury fashion clients.
• Executed regular stock reconciliation and inventory audit techniques to prevent stock shrinkage.
• Supported store promotional activities and client engagement programs to boost store sales revenue.

Secondary School Leaving Certificate (SSLC - 10th) (2008-01)

Diploma in Electrical & Electronics Engineering (D.E.E.E) - Electrical & Electronics Engineering (2008-01 - 2011-12)