Ushmani Garg
SEO & Digital Marketing Specialist
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About
Results-driven SEO & Digital Marketing Specialist with 6+ years of experience in driving organic growth and lead generation through data-driven strategies. Expertise in SEO, backlinking, email marketing, and LinkedIn lead generation. Skilled in modern SEO practices including Semantic SEO, Search Intent Mapping, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization).
Proven ability to improve search rankings, generate qualified leads, and optimize digital campaigns using tools like Google Analytics, Google Search Console, and Ahrefs.
Experience
Search Engine Optimization Analyst - IndustryARC™ - Remote
(2025-02)
- Developed and executed advanced SEO strategies aligned with search intent and business goals
- Implemented semantic SEO and topic clustering to improve keyword rankings and topical authority
- Optimized content for AEO including featured snippets, FAQs, and conversational queries
- Conducted technical SEO audits and resolved crawl, indexing, and performance issues
- Generated B2B leads through backlinking, outreach, and content distribution strategies
- Executed email marketing campaigns for lead nurturing and client engagement
- Leveraged LinkedIn for lead generation through content posting and outreach strategies
- Improved brand visibility through consistent online mentions and content promotion
- Built high-quality backlinks via guest posting and outreach campaigns
- Tracked SEO and campaign performance using analytics tools and optimized strategies accordingly
Digital Marketing Specialist - RAYS and TARANG Technologies LLP - Remote
(2022-11 - 2025-01)
- Managed end-to-end SEO and digital marketing campaigns for multiple clients
- Designed content strategies based on search intent and user behavior
- Improved organic traffic through on-page optimization and internal linking strategies
- Built backlink strategies and executed off-page SEO campaigns
- Conducted competitor analysis and keyword gap analysis
- Optimized content for featured snippets and zero-click search results
Associate Analyst – SEO - IndustryARC™ - Hyderabad
(2019-09 - 2022-11)
- Conducted keyword research and SERP analysis for global markets
- Implemented on-page and technical SEO strategies
- Optimized content using semantic SEO principles
- Performed backlink analysis and competitor research
- Prepared SEO performance reports and recommendations
SEO Analyst - Goteso - Chandigarh
(2017-12 - 2019-01)
- Executed keyword research, on-page SEO, and content optimization
- Performed technical SEO audits and resolved website issues
- Monitored website performance using analytics tools
- Conducted competitor analysis and backlink audits
- Implemented local SEO strategies for improved visibility
Education
Master of Business Administration - MBA - Lovely Professional University
Bachelor of Technology - B.Tech - Bhai Gurdas Institute of Engineering & Technology
