Vanitha Rampalli

Results-driven Digital Marketing Professional with 2 years of experience in Cloud Foundation Software solutions & 1.5 years of experience as Test Engineer in HCL TECH. Skilled in content management, social media strategy, LinkedIn article posting, Blog writing, video editing, Backlink analysis, and spam detection, SEO management. Proven ability to improve organic visibility, manage digital assets, and execute data-driven marketing strategies to enhance brand presence and engagement.

Digital Marketing Executive - Cloud Foundation

(2024-06)

• Managed website content and CMS updates to ensure accuracy, SEO compliance, and user engagement
• Conducted backlink analysis, identified toxic links, and performed spam clean-up to maintain website health
• Planned and implemented social media strategies to increase reach and engagement across platforms
• Created and optimized LinkedIn articles to improve professional brand visibility and thought leadership
• Wrote SEO-friendly blog content, including keyword optimization and internal linking
• Worked in marketing and promotional videos for social media and digital campaigns
• Designed basic creatives such as banners, thumbnails, and social media posts using Canva
• Created basic creative designing such as Infographics and Flyers for blog writing, LinkedIn Articles & Posts using Adobe Illustrator
• Worked in a cloud foundation environment using cloud-based tools for content and marketing workflows
• Monitored performance using analytics tools and provided actionable insights for improvement
• Executed on-page and off-page SEO strategies, improving organic search visibility

Graduate Engineer Trainee - HCL Technologies Ltd. - Nagpur

(2022-09 - 2024-02)

As a Test Engineer I used to resolve the issues present in Application with the help of SonarQube. I worked on critical, major and minor issues. I also worked with tools STS.

• Worked on project DB Cheques - an application used to resolve issues, maintain and print financial instruments (Banker Cheque, Demand Draft, Foreign Currency, Corporate Cheque, etc.) on behalf of the customer
• Payment instructions reach Db-Cheque from the fronted applications through e Bridge(E3) also can be initiated manually
• Db-Cheques interacts with IDMS for customer/account information and account posting as well
• Tracks the payments for cancellation, stoppage, clearing, returned, etc.
• Generation of the billing information for services provided to each customer

B. Tech - Electronics & Communication Engineer - Mother Teresa Institute of science & Technology affiliated to JNTUH (2018 - 2022)