Vicky V

Results-oriented and data-driven Performance Marketer with over 5 years of expertise in designing, executing, and optimizing high-impact paid media campaigns across Meta Ads (Facebook, Instagram) and Google Ads.

Performance Marketer - Chheda Specialities Pvt. Ltd - Mumbai, India

(2026-04)

• Optimized Collaborative Performance Ad campaigns based on ROAS, conversion rate, and sales performance on Blinkit & Swiggy
• Managed in-app ads on Blinkit & Swiggy

Performance Marketer - Lloyds Group (Truefitt & Hill India) - Mumbai, India

(2025-07 - 2026-03)

Led performance marketing for Truefitt & Hill, the World's Oldest Barbershop, with products historically found on the Titanic and a retail presence across 30+ cities in India.

• Managed luxury grooming products priced between 3,000–40,000, handling a catalogue of 150+ SKUs
• Planned and optimized Google Ads campaigns across PMax, Search ads to drive store footfall and high-intent traffic
• Operated 25+ active PMax and Search campaigns, optimizing bids, targeting, and creatives for scale and efficiency
• Executed Meta Ads campaigns across Lead Generation, Awareness, Traffic, and Sales objectives
• Generated high-ticket leads for Franchise (1.70 Cr) and Membership (1 Lakh)
• Launched YouTube Demand Gen campaigns to grow channel followers and top-of-funnel audiences
• Monitored KPIs including CPL, CPA, ROAS, CTR, AOV, and store footfall attribution

Performance Marketer - Charm We Maintain Skin Clinic - Mumbai, India

(2021-07 - 2025-07)

Strategically managed and optimized Meta and Google Ads campaigns for product sales, lead generation, achieving a 35% improvement in qualified lead volume through precise targeting, audience optimization, and continuous campaign refinement.

• Planned and executed product-based advertising campaigns, including product launches, catalog ads, remarketing, and conversion-focused campaigns, driving higher engagement, purchases, and improved campaign performance
• Led the creative strategy and testing initiatives, utilizing Canva and AI tools (Leonardo AI, Gemini, Ideogram) to produce high-performing ad creatives, product visuals, and marketing assets that increased click-through rates (CTR) and audience engagement
• Implemented advanced audience segmentation, retargeting strategies, and ad set testing (A/B testing) across campaigns, successfully reducing Cost Per Lead (CPL), Cost Per Acquisition (CPA), and Cost Per Purchase (CPP) while improving overall conversion efficiency
• Executed Meta lead generation campaigns for aesthetic diploma and certification courses, generating international doctor/student inquiries from UAE, Nepal, Sri Lanka, and other regions
• Optimized campaigns through audience targeting, retargeting, and ad testing, improving lead quality and reducing Cost Per Lead (CPL)
• Monitored key KPIs (CPL, CTR, Conversion Rate) and collaborated with internal teams to align creatives and campaign goals

Digital Marketing Executive - ISHR - Mumbai, India

(2019-11 - 2021-10)

• Executed Meta lead generation campaigns for aesthetic diploma and certification courses, generating international doctor/student inquiries from UAE, Nepal, Sri Lanka, and other regions
• Optimized campaigns through audience targeting, retargeting, and ad testing, improving lead quality and reducing Cost Per Lead (CPL)
• Monitored key KPIs (CPL, CTR, Conversion Rate) and collaborated with internal teams to align creatives and campaign goals

Internship - Radio ISHQ FM 104.8 (TV Today Network) - Mumbai, India

(2019-11 - 2021-10)

• Assisted in the execution of campaigns, promotional radio campaigns, and supported on-air activities

Bachelor of Mass Media - Mass Media - Mumbai University

HSC - VIVA College

SSC - St. Peter's English School