Bhavin Pitrola

Highly accomplished and results-driven Sales & Marketing professional with over 12 years of progressive experience in driving revenue growth, market expansion, and strategic sales initiatives within the manufacturing and security printing sectors in Kenya. Proven ability to develop and execute successful GTM strategies, onboard new clients, and manage key accounts, consistently achieving sales targets and increasing market share. Adept at customer segmentation, pricing strategies, and liaising with cross-functional teams.

Passionate about building strong customer relationships and leveraging local market insights to achieve sustained business success.

Sales & Marketing Manager at Amstel Trading Co. Ltd (2025-01 – 2026-06)

• Increased annual sales turnover by 125M through onboarding 75 new customers across Nairobi, & various regions in Kenya.
• Produced and mapped a full proof GTM strategy with set timelines for execution.
• Successfully onboarded and managed key accounts such as Naivas and Carrefour, including the signing of JBPs to drive mutual growth and initiated engagement with additional Tier II retail chain outlets.
• Analysed the entire customer database and produced customer segmentation for clear visibility. This helped in devising proposal for discounts, rebates during peak & off-peak seasons and customer credit terms.
• Provided strategic sales and marketing insights (marketing budgets, wall branding, exhibitions) including engaging with school associations and schools, and developed market shares as well as enhanced brand listing in booklists.
• Led sales meetings and offered strategic input to the directors as well as providing constructive feedback on pricing and competitor landscapes, resulting to improved decision-making.
• Ad-hoc tasks – created a sales travel expense policy, GRNs and coordinating with cross functional departments specially with logistics for timely delivery of goods.

Key Accounts Manager at Sintel Security Print Solutions Ltd (2023-07 – 2024-11)

• New client onboarding within the educational sector and paint manufacturing industry. Led to a monthly sales increase averaging between KES 1.5 – 2M.
• Managed Tier II & Tier III bank accounts, for cheque book printing.
• Engaged and participated in surveys with multiple banks on understanding their requirements on Visa, Mastercard & Verve - CHIP.
• Contributed to the cross selling of the Ramco Group Spectrum (promotional, printing and packaging solutions) within the existing and new client base.

Regional Sales Manager at Economic Industries Ltd (2021-02 – 2022-03)

• Generated sales revenue in Nairobi, Coast, Central, Lower Eastern regions which had 10 stockiest and over 50 wholesalers with a monthly sales target of Kshs 30 million.
• Increased sales growth by 16% in FY 2021 by onboarding 30 new customers and spearheading new product listing to existing clients, as well as developing a structured and effective GTM strategy.
• Enhanced product matrix to ensure full range of products are covered in the market leading to increased product visibility and sales revenue.

Business Development Manager at Kartasi Industries Ltd (2015-09 – 2020-03)

• Handled the sales strategy formulation and execution by analysing historic sales data, understanding market and competitors' landscape, then budgeting, forecasting the sales demand and supply. This also involved liaising with cross functional departments.
• Managed 4 mega distributors, 60 stockiest/wholesalers and 50 bookshops/stationers in Nairobi & Coast region and generated an average monthly sales revenue of KES. 35M.
• Responsible for growing the export market and onboarding new customers, new product listing in the export market across E.A, thereby increasing revenue by 5%.
• In FY 2018 grew the company turnover by 30% by leveraging on existing products. Awarded the highest contributor to business turnover.
• Growth contribution of 24% increase in sales revenue in FY 2019 achieved through appointing new distributors & wholesalers within Nairobi & Coast region as well as mapping incentive rebates to customers on a quarterly basis. Awarded excellent sales performer.
• Created product awareness in market via product trainings and exhibitions.

Production & Ops at Kartasi Industries Ltd (2011-02 – 2015-08)

• Managed and planned production for paper products, including tapes, labels, exercise books, counter books, notebooks, and stationery products as per stock and customer demands.
• Analysed production workflows to identify bottlenecks and implemented efficiency improvements boosting output.
• Coordinated machine operation, maintenance and downtime as well as team supervision – overtime.
• Was a member of the OSHA (occupational safety and health committee) and ensured operational activities adhered to company safety standards.

Forex Dealer at Magnum Forex Bureau (2008-01 – 2011-12)

Shop Supervisor at Maya Duty Free (2005-01 – 2008-12)

BA Hons in Business Management (2019-01 – 2021-12)