Cynthia K.

Multidisciplinary media and communications professional with over 8 years of progressive experience spanning broadcast journalism, digital content creation, executive support, and development communication. Adept at navigating high-pressure media environments and supporting C-suite executives with discretion, diplomacy, and efficiency. Proven track record in delivering impactful stories and strategic communication outcomes across diverse sectors.

Offers a rare blend of journalistic integrity, creative storytelling, event coordination, and stakeholder engagement.

Senior Team Leader / Advertising Specialist at Business laud (2022-02 – 2023-05)

• Led and managed a diverse team of over 100 junior team leaders across multiple advertising campaigns and brand initiatives.
• Developed comprehensive strategic recommendations and creative briefs for brand and product-specific campaigns, resulting in enhanced market positioning.
• Collaborated extensively with external agencies to manage creative execution, ensuring alignment with brand guidelines and campaign objectives.
• Implemented integrated brand marketing plans, brand positioning strategies, and go-to-market approaches for new product launches.
• Crafted detailed media and creative briefs, evaluating both internal and external creative work against campaign specifications.
• Influenced strategic creative campaign development from conceptualization to execution, maintaining high standards of proficiency and innovation.
• Analyzed campaign performance metrics and provided actionable insights for continuous improvement and optimization.

TV Producer Assistant / Personal Assistant at Kenya Broadcasting Corporation (KBC) (2022-07 – 2023-12)

• Efficiently managed complex executive calendar scheduling, prioritizing high-level meetings with clients, stakeholders, and internal team members.
• Coordinated comprehensive event management including regular company conferences, seminars, and stakeholder gatherings with 50+ attendees.
• Developed detailed event programs encompassing agenda creation, speaker curation, venue selection, catering coordination, and audio-visual equipment management.
• Handled extensive travel coordination including flight bookings, accommodation arrangements, car transfers, and visa processing for international assignments.
• Drafted and edited professional correspondence, emails, and written materials on behalf of the TV Producer while maintaining strict confidentiality.
• Served as primary point of contact for client interactions, addressing inquiries with professionalism and managing communication protocols.
• Organized and maintained internal sales materials according to established guidelines, ensuring accessibility and up-to-date information for the sales team.
• Provided personal support including medical appointment scheduling while handling sensitive information with utmost discretion.

Senior Editor & Writer at Kenya Free Press (2020-10 – 2022-12)

• Led editorial operations for digital journalism platform, overseeing content strategy and publication workflows for daily news coverage.
• Authored and published over 20 comprehensive articles spanning business, environmental issues, politics, health, and current affairs.
• Managed multimedia content development including photography, videography, and digital publishing across multiple platforms.
• Developed educational content strategies focusing on environmental sustainability and African literature preservation.
• Supervised junior writers and freelance contributors, providing editorial guidance and maintaining publication standards.
• Collaborated with international organizations to produce development communication content and advocacy materials.
• Established content partnerships and maintained relationships with key sources across government, corporate, and civil society sectors.
• Implemented SEO strategies and social media integration to increase readership and online engagement.

Communication Intern at The World Bank Group (2018-02 – 2018-04)

• Conducted comprehensive media monitoring across Eastern Africa region including Kenya, South Africa, Zambia, Ghana, Nigeria, and Francophone countries.
• Enhanced organizational social media strategy to broaden stakeholder participation and engagement through website, Twitter, and Facebook platforms.
• Supported Communication Officers in online engagement initiatives during special live events and major announcements.
• Contributed to World Bank development stories, blogs, and multimedia content creation while editing scripts for various publications.
• Provided photographic and multimedia services for official events, meetings, and field visits across multiple countries.
• Interviewed 2018 Blogs4Dev competition winners, creating feature content highlighting innovative development solutions.
• Actively participated in high-level brainstorming and decision-making meetings with Economists, Regional Directors, Analysts, and Communication Officers.
• Contributed to strategic communications for Kenya Economic Update and NEDI (National Economic Development Initiative) publications.

Editorial News Desk Intern at CNBC Africa (2017-01 – 2017-03)

• Produced business, financial, economic, and corporate news content for three daily bulletins: Open Exchange East Africa, Power Lunch East Africa, and Closing Bell East Africa.
• Covered regional markets including Mauritius, Seychelles, Rwanda, Ethiopia, Tanzania, Uganda, and South Africa for the Johannesburg headquarters.
• Scheduled and coordinated interviews with prominent investment analysts, financial market experts, and corporate executives across multiple time zones.
• Attended and covered press conferences for major corporations including Deloitte, generating comprehensive business news stories.
• Developed specialized expertise in financial markets reporting, technology trends, and entrepreneurship coverage for East African audiences.
• Collaborated with international partners including Forbes, Forbes Women, Africa Business News, and Business Daily Africa.
• Generated innovative story ideas for business features and packages, contributing to the network's editorial planning and content strategy.
• Conducted field interviews and vox-pops to gather diverse perspectives on economic trends and market developments.

Editorial TV Intern at Citizen TV Kenya (2016-05 – 2016-08)

• Authored news content in both English and Kiswahili for four daily news bulletins including primetime broadcasts reaching national audiences.
• Attended official press conferences for Ministry of Health and Governance, producing comprehensive news stories on policy developments.
• Conducted on-scene field interviews for current affairs stories, demonstrating strong interpersonal skills and news judgment.
• Collaborated with correspondents across the country to source new story ideas and develop comprehensive news packages.
• Participated actively in editorial meetings for brainstorming sessions, contributing to daily news planning and editorial decisions.
• Interacted professionally with officials and stakeholders across different sectors including government, business, and civil society.
• Developed expertise in business writing and reporting while learning from experienced TV presenters, producers, directors, and technical staff.
• Gained comprehensive understanding of television production processes including graphics, research, and digital content management.

News Writer / Radio Apprentice at Kikao Radio/Streamify (2025-06)

• Conducted comprehensive research and wrote news content for daily radio broadcasts, ensuring accuracy and timeliness of information delivery.
• Gained extensive presenting experience and voice training, developing clear, powerful, and youthful broadcasting voice suitable for diverse audiences.
• Developed broadcasting skills including interview techniques, news editing, and media production knowledge across various radio formats.
• Collaborated with editorial team in story development, source verification, and content planning for multiple daily news segments.
• Participated in live radio discussions and current affairs programs, demonstrating strong communication skills and quick thinking abilities.
• Built relationships with news sources and community contacts to ensure comprehensive coverage of local and national stories.
• Gained practical experience in radio production technology, sound editing, and broadcast scheduling systems.

Assistant Supervisor at Emma Café (2022-02 – 2022-10)

• Supervised daily operations and staff management for busy café establishment, ensuring high standards of service and operational efficiency.
• Implemented comprehensive customer relations strategies, maintaining high satisfaction ratings and building loyal customer base.
• Managed financial operations including cash handling, accounting responsibilities, and budget oversight for daily operations.
• Developed and executed branding and marketing initiatives to increase café visibility and attract new customers.
• Handled public relations activities including community engagement and local partnership development.
• Coordinated staff scheduling, training programs, and performance evaluations to maintain service excellence.
• Implemented inventory management systems and supplier relationships to optimize operational costs and maintain quality standards.

Program Officer at Environmental Africa & Africa Eco Voices (UN Environment Programme)

• Collaborated with WWF, UNEP, CIFOR, Convention of Biological Diversity
• Coordinated sand conservation training programs
• Managed budgets, hotel bookings, and journalist training sessions
• Developed environmental sustainability communication strategies

Master of Arts in Communication Studies / Development Communication – University of Nairobi, School of Journalism (2021 – 2021)

Master of Science in International Business with Law – University of Salford (2022)

Bachelor of Arts in Journalism and Media Studies – University of Nairobi, School of Journalism and Mass Communication (2019 – 2019)