Dan Binayo Danilo

Seeking a challenging position with a progressive organization that will effectively utilize my knowledge and expertise, where I can grow with the organization and prove to be an asset for its effective functioning, be a team player for the achievement of organizational goals and success.

AREA SALES & TRADE DEVELOPER at KENAFRIC BEVERAGES & BOTTLING LTD (KBBL) (2025-01 – 2026-12)

• Worked closely with key distributors and wholesalers in Mombasa, Kwale, Taita Taveta counties to ensure product availability, visibility and effective coverage in the region
• Recruitment of new wholesalers resulting in more outlets stocking KBBL products
• Supported distributor sales reps in making sales for KBBL products
• Conducting Sales reps meeting on a weekly basis to align sales strategies leading to higher execution
• Maintained recommended stock levels with the distributors to reduce stock outs for our products
• Assisted in launching of new products for effective market penetration within specified timelines
• Implementing of marketing activities and product promotions to attract secondary customers
• Sharing sales reports and other performance metrics, market intelligence for effective data driven decision making

VSM & SALES TEAM LEADER at SUPERLINE DISTRIBUTORS LTD (2021-11 – 2025-12)

• Going on route to sell products both beer and udv spirits
• Maintained key accounts and key stockiests in the universe
• Inventory management Reporting. Develop and present reports on inventory accuracy, order fulfillment, transport costs for the market, and order cancellation among other key aspects in warehousing & dispatch
• Recording sales and purchases in the accounting system
• Selling of products both UDV and Beer in required standards from EABL
• Chairing sales team and assistant VSMs morning clinics to review performances and get more market insights
• Daily Stock reconciliation with value of over 20 million for all vans and store
• Ensuring successful trade visits, product activations and market storms
• Managed to onboard all outlets onto DMS system as required by Eabl
• Keeping of customer data and assets for example keg pumps issuance
• Daily cash reconciliation with collection not less than 2.5 million for sales team
• Assigning VSMs stocks on a daily basis and keeping their records
• Ensuring returns of stocks is accurate in comparison with the respective loading and sales brought to the company
• Keeping records of daily sales reports (sorties) and DMS records
• Ensuring that returnable (empty keg cans and beer crates) are accurate with sales made
• Management of retail finance organizations and assisted in onboarding of customers/outlets
• Ensuring all brands/SKUS are loaded on the truck daily before trucking out
• Selling all brands to all customers without discrimination and achieving volume/value targets
• Communication of business information to clients e.g. price change, changes in brands
• Proper understanding, tracking, and communicating EABL programs to customers
• Maintaining product freshness through proper handling and strict practice of FIFO
• Regulatory compliance. Assure compliance to Environmental, Occupational Health & Safety and any identified requirements; compliance to all laid down Fulfillment SOPs and associated business processes
• People management. Coach and manage associates (from third-party providers) to deliver shared objectives
• Ensure the completion of daily tasks and responsibilities; resolve issues preventing the completion of tasks

SALES OPERATIONS at NEW GENERATION STORES (2019-12 – 2021-09)

• Inbound outbound management. Responsible for both inbound and outbound activities of the market
• Organizing the dispatch of goods with completed documentation
• Inventory management Reporting. Develop and present reports on inventory accuracy, order fulfillment, transport costs for the market, and order cancellation among other key aspects in warehousing & dispatch
• People management. Coach and manage associates (from third-party providers) to deliver shared objectives
• Regulatory compliance. Assure compliance to Environmental, Occupational Health & Safety and any identified requirements; compliance to all laid down Fulfillment SOPs and associated business processes
• Maintain accurate inventory records and update the inventory control system
• Ensure the completion of daily tasks and responsibilities; resolve issues preventing the completion of tasks
• Recruitment and development of new routes and outlets in the territory
• Closely worked with key wholesalers in Makueni, Taita Taveta and Kwale counties by processing their orders and ensuring timely delivery
• Ensured new products are introduced into the market and their development

INTERNSHIP at Savanna Sawmills LTD (2016-01 – 2016-12)

• Data capturing, use and compliance
• Data analysis and statistical skills
• Resource management
• Preparing statistical reports
• Organizing fields open days and employees' extension meeting
• Timber inspection and management

Bachelor of Science in Entrepreneurship Studies with IT – Moi University (2018-01 – 2018-12)

Certificate in Sales and Marketing – Eldo-Star College

Certificate in Computer Literacy and MS – AIRADS

K.C.S.E – Nairobi School (2012-01 – 2012-12)

K.C.P.E – Kileleshwa Primary (2008-01 – 2008-12)

– Mwamba Primary