David Soi

I am a creative marketing communications and brand management professional with over six years of experience developing integrated brand campaigns, digital marketing strategies, corporate communications, and audience engagement initiatives. I have expertise in social media strategy, brand management, WordPress and Shopify development, photography, videography, and AI-powered creative workflows, enabling me to create impactful digital experiences that combine creativity, technology, and strategic thinking. Passionate about building strong brands and meaningful employee experiences, I am eager to apply my expertise in storytelling, digital engagement, and strategic communications to strengthen employer brands, attract top talent, and foster employee advocacy.

MARKETING COMMUNICATION & CREATIVE DESIGN SUPERVISOR at GEMINIA INSURANCE (2022-01 – Present)

• Develop and execute integrated marketing and communication campaigns across digital platforms, social media, website, and email channels to strengthen brand visibility and audience engagement.
• Create compelling content for brochures, annual reports, newsletters, digital campaigns, websites, and social media, ensuring consistent brand messaging across all customer touchpoints.
• Manage and optimize the corporate website to improve user experience, accessibility, SEO, and customer engagement.
• Partner with Business Development, Sales, Product teams, and senior leadership to deliver communication initiatives that support business objectives.
• Collaborate closely with insurance intermediaries and sales agents by developing marketing campaigns, sales enablement materials, and communication resources that drive product awareness and business growth.
• Monitor campaign performance using Google Analytics, Meta Insights, and other reporting tools to optimize engagement and return on investment.
• Coordinate the production of corporate communication materials while maintaining brand consistency across all channels.

BRAND AND MARKETING COMMUNICATION SUPERVISOR at MADISON GROUP (2021-01 – 2022-12)

• Led the development of marketing campaigns supporting corporate branding and customer engagement.
• Produced integrated communication materials across digital and traditional platforms.
• Managed website content and digital channels to strengthen brand visibility.
• Coordinated corporate events, stakeholder engagements, and brand activation activities.
• Worked with internal departments to deliver integrated communication and digital transformation projects.
• Analysed campaign performance and provided insights to improve future marketing initiatives.

MARKETING ASSISTANT at MADISON INVESTMENT MANAGERS (2018-01 – 2021-12)

• Supported the implementation of marketing and communication strategies across multiple channels.
• Created digital content, campaign materials, and marketing assets.
• Managed website and social media content to increase brand awareness and customer engagement.
• Coordinated publicity campaigns, events, and client engagement initiatives.
• Conducted market and competitor research to inform marketing strategies.
• Prepared marketing reports and analyzed campaign performance to support data-driven decision-making.

Bachelor of Science in International Business Administration – UNITED STATES INTERNATIONAL UNIVERSITY

Software Engineering – MORINGA SCHOOL

Microsoft PowerPoint Specialist – MICROSOFT

Digital Marketing – ORADMT

Google Digital Skills for Africa – Google

Google Analytics – Google

SEO – Hubspot

Graphic Design – UDEMY

N8n - AI Agents, AI Automations & AI Voice Agents – UDEMY