Dennis Gitau

Lead Generation & Appointment Setting Specialist with 2+ years of experience in B2B outreach, cold calling, and booking high-quality discovery calls. Skilled in identifying decision-makers, engaging prospects in meaningful conversations, and qualifying leads based on interest and readiness. Proven ability to generate consistent pipeline and support sales growth through targeted outreach and CRM management

Virtual Assistant Lead Generation - Beauty Recon - Remote

(2025-10 - 2026-06)

• Conducted targeted market research to identify ideal beauty Esthetician and skincare clients.
• Built and managed a verified lead database (names, emails, phone numbers, company details).
• Sourced decision-makers including owners, managers, Ceos, Managing Director and co founders.
• Generated high-quality B2B leads using Apollo, Lusha, clay and LinkedIn.
• Executed cold email campaigns, cold calling and follow-up sequences to increase response rates.
• Scheduled qualified discovery calls and maintained CRM to track conversions
• Managed inbound inquiries, scheduled appointments, responded to client questions, and ensured timely follow-up across phone, email, and CRM systems.
• Handled high volumes of client communication while maintaining professionalism, accuracy, and fast response times.
• Engaged prospects through cold calls, identifying pain points and qualifying interest before booking appointments
• Handled conversations with potential clients professionally, building trust and guiding them toward booking discovery calls

Lead Generation - M365 group SIA - Remote

(2023-01 - 2025-11)

• Conducted detailed research on potential clients and generated 50+ qualified B2B leads weekly.
• Extracted and verified contact information, company roles, locations, and other key data points from online databases and public sources.
• Organized daily lead lists in Google Sheets, tracked status, notes, and filters for outreach campaigns.
• Supported sales and marketing teams with accurate, actionable data, enabling effective direct mail and email campaigns.
• Organized and maintained digital filing systems via Google Drive and Dropbox.
• Used AI tools to speed up research, delivering insights in minutes.

Diploma - Laboratory Science - Thika Medical School (2021-08 - 2024-12)