Fernando Alcaraz

Quota-carrying enterprise sales leader with 13+ years selling software, cloud and AI platforms across Mexico and Latin America. Full-cycle and consultative by default: I prospect my own territory (85% self-generated pipeline), qualify with MEDDPICC, run 3–6 month C-level cycles with CIOs, CTOs and CFOs, and close multi-year agreements through procurement and legal — including the largest contract in my company's history ($25M). Long-standing telecom and financial-services coverage, technical enough to run a platform demo without engineering support, and used to handing closed accounts cleanly to delivery teams.

Based in Mexico City and available to travel the LATAM territory.

Enterprise Account Director at Algorithia (2024-11 – Present)

• Own end-to-end enterprise cycles across strategic accounts in Mexico and LATAM, generating net-new pipeline through self-prospecting by email, phone and executive outreach.
• Run discovery workshops and demos that translate an AI platform into measurable outcomes — productivity, cost-to-serve, customer experience — for C-level buyers.
• Manage technical evaluations and POCs with engineering, product and delivery, removing technical blockers mid-cycle to keep deals moving.
• Build ROI business cases tied to each customer's own KPIs and negotiate through procurement, legal and multi-stakeholder alignment.
• Impact: built a qualified enterprise pipeline in under six months and accelerated accounts from AI exploration into active, forecastable deal cycles.

Commercial Director & Co-Founder at Nodedge LATAM (2022-01 – 2024-12)

• Built the LATAM go-to-market from zero: regional sales plan, target prospect list, and outbound plus inbound engines aimed at enterprise and mid-market accounts.
• Owned the full lifecycle — prospecting, demo, negotiation, close — while authoring the playbook and territory framework used to ramp new sellers.
• Closed complex multi-stakeholder deals in financial services and telecom; grew revenue +70% YoY through new logos and expansion.
• Established forecasting and pipeline-coverage discipline against SaaS metrics (ARR, ACV, conversion by stage).
• Quota overachievement recognized in Dec 2022 and Dec 2023.

Country Sales Manager at MVB (2020-11 – 2022-07)

• Co-built the Mexico–Guatemala–Brazil go-to-market from scratch with zero inherited leads, running both outbound and inbound pipeline generation.
• Grew revenue +70% YoY via new-logo acquisition and account expansion in financial services and telecom.
• Worked with partners and pre-sales to position solutions, and operated with full autonomy in a market with no established process.

National Sales Manager at COS Global Services (2015-01 – 2020-10)

• Head of sales for Mexico, Colombia and Argentina; built the regional GTM using master agreements with country annexes — the structure LATAM multi-country selling actually requires.
• Closed a $25M multi-year enterprise agreement, the largest in company history, through complex public procurement and multi-stakeholder negotiation.
• Delivered +80% YoY growth selling SaaS, infrastructure and IT services to large enterprises including BBVA; oversaw implementations of 200+ developers.
• Led a team of five sellers. Quota overachievement recognized in Dec 2018 and Dec 2019.

Business Development Manager at Sellcom (2013-07 – 2015-01)

• Sold large-scale application development programs totaling $4M+ to P&G, Starbucks, Daimler, ConAgra Foods, Telefónica and Santander.
• Led solution workshops turning client needs into scoped programs; grew sales +60% YoY while coaching a team of three representatives.

Bachelor's in Business – Polytechnic University of Aguascalientes (2009)

Executive Program in Connected Leadership – Yale University (2021 – 2021)

Course in Game Theory – Stanford University & UBC (2020 – 2020)