Lorenza Viesca

• Wide experience of over 15 years in strategic communications. Designs and directs innovative and connected public relations campaigns on matters ranging from consumer and brand focus to corporate affairs, crisis management, corporate social responsibility, and media training.
• Coordinates long- and short-term projects tailored to a variety of clients and industries including Lifestyle, Technology, Entertainment, Health & Wellness, Luxury, Energy, Pharma, Food & Beverages, Banking, Sports, and additionally to NGOs, Foundations, and International Organizations.

Guerra Castellanos & Asociados, Comunicación Estratégica 

Senior Associate

Mexico City. March 2021 – Current

Account Management & Development. Coordination of the public relations team, general account management, and client services for the following:

• Bp. Energy

• The W.K. Kellogg Foundation. 

• NFL. Sports 

• Oceana. Environmental NGO

• Empresas Polar. Food & beverage

• Vitro. Glass manufacturing

• Laboratorios Liomont. Pharma

• Vitro. Glass manufacturing

Managing Director Public Relations

Mexico City. January 2016 – November 2019

As a senior manager and Partner, she oversaw a dual set of responsibilities: business unit growth & general management of the PR business unit (accounts and teams). Attained a 45% growth of the PR area in the agency and established a regional alliance of PR agencies from Argentina, Brazil, Colombia, Peru, Panama, and Chile. She managed the following key accounts:

• Warner Media Mexico (Turner)

• Latin America’s 50 Best Restaurants

• Brown-Forman. Tequila Herradura

• Porsche. VW Group Mexico

• LVMH. Moët Chandon

• ROKU Mexico & Latin America

Junior Associate

Mexico City. September 2010 – February 2015

Account management -including the areas of corporate citizenship, corporate affairs, & consumer marketing- for the following:

• Adidas Mexico

• PepsiCo Mexico

• Microsoft

• Pfizer Mexico

• GE

• Inter-American Development Bank (IADB)

• DIAGEO

• Government entities and agencies

Master of International Studies (MIS): Conflict Resolution

University of Queensland

Brisbane, Australia. February 2005 - October 2006.

Bachelor’s Degree in International Relations 

Universidad Iberoamericana.

Mexico City. January 1999 – December 2002.