Luis Pedraza

Highly organized and results-driven professional with 5+ years of experience in IT sector account management. Possessing an in-depth understanding of customer relationship management (CRM) systems and software tools. Skilled in developing and executing strategies to achieve desired customer and business outcomes. Proven ability to build strong relationships with both internal and external stakeholders. Demonstrated success in driving sales growth, increasing customer loyalty and satisfaction.

OmniTienda.mx (2021 - 2022) - Marketing & Commercial Manager

• Digital Marketing Funnel creation with multiple touch points.
• Organic content generation (223k impressions).
• Lead nurturing and cold calling.
• Cold calling and generation of strategic alliances with top industry players.

• B2B Sales, of IT and marketing projects.
• Generated more than $2,4 M in a year.
• Attention and follow-up to sales prospects. Development of lead nurturing and scoring strategy.

• Development of commercial relationship with state universities.
• Implementation of government programs for the development of marketing and entrepreneurship courses to more than 2,000 students and teachers.
• Generated 1M pesos in income.

1. BACHELOR IN BUSINESS ADMINISTRATION - Universidad Iberoamericana (2013 - 2017)
2. MASTER INTERNET BUSINESS - MIB - ISDI (2017 - 2018)