Mariana Ramirez

International Business graduate with experience in digital marketing, communications, content creation, and project coordination. I have participated in the planning and execution of campaigns, management of digital channels and communication strategies, as well as audiovisual content creation and brand development. Proficient in Canva, CapCut, and Meta Ads, with a current interest in further developing my skills in marketing analytics, market research, campaign optimization, and performance measurement.

I am characterized by my ability to learn quickly, strong organizational skills, creativity, and effective communication.

Digital Marketing and Public Relations Specialist at Customs & Trade (2024-10 – Present)

• Planned and executed internal communication campaigns and digital outreach strategies.
• Created, managed, and scheduled content for social media platforms and digital channels.
• Planned, implemented, and managed advertising campaigns through Meta Ads.
• Developed audiovisual content and applied storytelling strategies to strengthen brand communication, identity, and positioning.
• Monitored and analyzed campaign and digital content KPIs, including reach, engagement, views, audience growth, CTR, conversions, CPC, and CPM.
• Analyzed campaign performance and results to identify optimization opportunities and improve the effectiveness of communication and digital outreach strategies.

Founder & Administrator at Malú Bites (2026-02 – Present)

• Developed brand identity, positioning, and communication strategies.
• Planned and created content for social media platforms.
• Developed product promotion and launch strategies.
• Managed social media platforms and digital communities.
• Conducted market research and product pricing analysis.
• Planned seasonal campaigns and content strategies.

Digital Marketing Specialist at Glance Up: Beauty Trends (2022-01 – 2023-07)

• Planned and created content for social media platforms.
• Developed communication strategies focused on audience engagement and brand positioning.
• Planned and managed digital outreach campaigns through Meta Ads.
• Developed audience engagement initiatives to increase participation and interaction.
• Monitored content and campaign performance to identify opportunities for improvement.

Bachelor’s Degree in International Business – Universidad Autonoma de Aguascalientes (2021 – 2025)