Avelind Wee

Results-driven e-commerce professional with 5+ years of experience in product sourcing, OEM development, procurement, supply chain and marketplace operations. Experienced in managing end-to-end product lifecycle from product research, supplier sourcing and cost negotiation to inventory planning, product listing, content creation, product launch and sales performance monitoring. Proven track record in supporting monthly online sales growth from RM300K to RM700K+ and contributing to company growth through product selection and operational optimization.

Senior E-commerce & Product Development Executive (Procurement & Supply Chain) at Ezlife Sdn Bhd, Johor Bahru, Johor (2021-03 – Present)

• Conduct product research and identify trending, high-demand products across multiple marketplaces.
• Source and negotiate with local and China suppliers for new products and OEM projects.
• Manage supplier relationship, pricing quotations, purchase orders, shipments and logistics coordination.
• Manage end-to-end OEM development including product specifications, packaging design coordination, sampling, costing and commercialization.
• Manage ASN, inbound processes and inventory replenishment.
• Perform demand forecasting and replenishment planning based on sales velocity, stock coverage and product lifecycle.
• Monitor sales and inventory performance to identify fast-moving, slow-moving and declining products.
• Upload and optimize product listings across Shopee, TikTok Shop and Lazada including titles, images, pricing and descriptions.
• Plan product selling points, pain points and content/script direction for e-commerce and video campaigns.
• Coordinate TikTok Affiliate & KOL activities including creator coordination, sample arrangements and content/script direction.
• Create and optimize product images and marketing content using AI tools.
• Coordinate with internal teams to support product launches and promotional campaigns.
• Use SiteGiant, Qianyi and GWMS to support multi-channel e-commerce operations.

HR Officer Cum Marketing at TRC (2020-04 – 2021-02)

• Manage day-to-day HR operations including attendance and performance.
• Manage foreign workers attendance and performance.
• Handle website & social media platforms content and management.
• Source, approach, design & purchase promotional items.
• Prepare sales quotation for potential and existing clients.

Purchasing Intern at Pantai Hospital Ayer Keroh (2019-06 – 2019-12)

• Review purchase requisition (PR) and issue purchase orders (PO) to suppliers.
• Compare offers, review and select suppliers and products.
• Maintain updated record of purchased orders and manage stock take.
• Perform daily paperwork, filing and follow up with suppliers.

Bachelor in Management in Logistics & Supply Chain – Open University Malaysia (OUM) (2020 – 2023)

Diploma in Information Management in Information Management – Universiti Teknologi Malaysia (UTM), Johor Bahru (2016 – 2019)