Sharinya Pillai

Detail-oriented Public Relations and Marketing Manager with 3+ years of experience orchestrating comprehensive PR and marketing strategies to enhance brand visibility and engagement. Proven ability to cultivate media relationships, craft compelling narratives, and execute impactful communication plans across diverse sectors including fintech, sustainability, and FMCG. Adept at leveraging data-driven insights and managing agency performance to achieve measurable outcomes, poised to drive brand strategy and high-impact events for Shopee.

Public Relations Marketing Manager at Moby Money Sdn Bhd (2025-09 – Present)

• Orchestrated the development and execution of comprehensive PR and marketing strategies aligned with Moby Money's business objectives, brand positioning, and market expansion goals.
• Devised cohesive messaging and storytelling in partnership with the Chief Innovation and Growth Officer and cross-functional teams, spanning digital marketing, product development, and customer engagement.
• Cultivated relationships with journalists, bloggers, influencers, and local PR agencies, while managing press releases, media pitches, executive statements, media drops, interviews, and product launch communications.
• Conceptualised merchant-facing sales pitch decks and authored bi-weekly feature articles to enhance brand visibility and engagement.
• Guided agency performance through precise briefs and measurable outcomes, tracked PR effectiveness using key metrics such as share of voice, sentiment, and tier-1 coverage, and provided senior counsel on media strategy and public positioning.
• Coordinated website development with in-house designers, ensured compliance in external communications through close collaboration with Legal and Compliance teams, and led PR planning for product launches, partnerships, and corporate announcements.
• Monitored media coverage, campaign performance, and fintech market trends to refine communication strategies, managed crisis communications and reputation efforts, and collaborated with marketing, social media, and leadership teams to maintain consistent messaging.
• Mentored junior PR and marketing team members to foster creativity and accountability, coordinated brand video shoots, and planned the annual budget to support long-term communication initiatives.

Public Relations Marketing Manager at CIC Consultancy Group (2024-03 – 2025-05)

• Spearheaded the development and rollout of the CICA ESG+ Standard, enhancing organisational sustainability and corporate responsibility frameworks.
• Forged strategic collaborations with MPC and UITM, aligning ESG initiatives with overarching business objectives.
• Led communication planning and execution, including press releases and key messaging to internal and external stakeholders.
• Supported cross-channel social media campaigns and digital strategies, maintaining brand consistency and elevating initiative visibility.
• Oversaw website content development, ensuring strategic alignment with brand objectives and consumer engagement goals.
• Managed end-to-end marketing communications, including budget administration and performance evaluation.
• Collaborated closely with communication agencies to uphold brand positioning and corporate image.
• Assessed market insights and proposed strategic action plans aligned with competitor and category trends.

Public Relations Executive at Zeno Group (2023-01 – 2023-12)

• Contributed to the development and tactical execution of integrated PR strategies for multinational and local clients.
• Crafted persuasive messaging and media materials that secured positive coverage across top-tier publications and platforms.
• Supported brand-building initiatives and stakeholder engagement through content creation, event activation, and influencer management.
• Applied data-driven insights from media monitoring and digital analytics to refine campaign performance and outreach.
• Collaborated with internal teams and agency partners to ensure cohesive execution of cross-functional projects.
• Gained exposure to sectors including FMCG, automotive, tech, and sustainability, across accounts such as QSR Brands, Nestlé Harvest Gourmet, Great Wall Motor, Coway, and others.
• Participated in competitive trend analysis and contributed to broader marketing strategy discussions.

Consumer Marketing Executive at PropertyGuru Group (2022-07 – 2022-12)

• Supported a regional brand campaign that strengthened corporate reputation by highlighting consumer success stories.
• Led the ideation and development of localized social media content, while coordinating with vendors to ensure high-quality output and consistent brand voice.
• Produced market-focused PR coverage reports, delivering timely insights to support strategic decision-making and performance reporting.
• Assisted with budget oversight and resource planning across multiple consumer marketing initiatives.
• Contributed to cross-functional projects across SEA markets, ensuring effective communication alignment and brand consistency.

Bachelor's in Mass Communication (Hons.) Public Relations and Event Management – Taylor's University Lakeside Campus (2019 – 2021)

Diploma in Communication – Taylor's University Lakeside Campus (2017 – 2019)